BUS 408

Political and Cultural Dimensions of Global Markets

Academic Year Semester Location Online
2017-2018 Fall, Spring Main campus No

Level: Undergraduate

Credits: 3

Lab Fee: None

Pre-requisites: None

The importance of cross cultural literacy for managerial decision making in international setting are discussed. Business issues in cross-cultural uncontrollable environmental settings are analyzed. The implications for running a successful and growing international business are presented.