BUS 375Creativity and Innovation

This course will review state-of-the art theoretical and applied models of creativity and innovation as they apply to a) individuals, b) groups, c) organizations, and d) historical periods and cultures. This course will explore various perspectives to ground our understanding of creativity and innovation. Using case studies and other examples, we will view the creative process and its complexity, especially as it fuels innovation. Additionally, in-class exercises will provide students with insight to their own creative style and blocks. Lastly, we will discuss the challenges and rewards of innovation in a changing society.