Jennifer Mc Farland

Assistant Professor, Marketing, Advertising and Public Relations

Director, Symposium

Office Location:

International Business Center

Room 245

Email: jmcfarland@lynn.edu

Phone: +1 561-237-7533

Professional Profile

Prior to joining Lynn University, Jennifer McFarland served as an associate professor and department chair for four majors at Northwood University. During her 10 years at Northwood, McFarland received several honors, including the Faculty Excellence Award (voted by her colleagues as the highest award for a faculty member), the Innovation Award for her style of teaching, and the Ethics Award. While at Northwood University, McFarland wrote curriculum, created advisory boards for her majors, and aided on several committees including serving as the Academic Quality Lead for the Florida campus, reporting directly to the Chief Academic Officer as part of the Academic Quality Assurance team for the university.

Before becoming an academic, McFarland served as an account executive for Curran & Connors, Inc., the country's largest designer of annual reports and investor communications materials. While at Curran & Connors, McFarland managed more than $1.2 million in revenue, and consulted several Fortune 500 accounts including Carnival Corporation, Office Depot and Hughes Supply.

McFarland also served as the director of public relations for The Mark Group, a woman's clothing cataloger and retailer with three national brands including BostonProper.com. She also served as the vice president of public relations for Five Star Productions, an Emmy Award winning television production company producing and syndicating shows for CNN and Bravo. Additionally, McFarland served as the associate vice president for JWGenesis, a New York stock exchange brokerage firm. McFarland started her career working for several household brands including Kraft, Glade candles and Orville Redenbacher through Edelman Worldwide in Chicago helping to create and implement various public relations campaigns, and also aided the media relations department doing public relations and community relations for the National Hockey League's Philadelphia Flyers.

Education

B.S., University of Missouri
M.S., Lynn University
Certificate in Integrated Marketing Communications, West Virginia University

Teaching Philosophy

Jennifer McFarland brings over 15 years of business experience into the classroom. Having worked in the areas of advertising, marketing, corporate communications, sales, and public relations, McFarland incorporates "real life" knowledge into her teachings, bringing the "board room to the classroom." In class, students gain hands-on experience, working with actual "clients" who are looking for help to accomplish specific business objectives. For her students, they will apply what is being learned to help their clients, while also building their own personal portfolios. This very hands-on approach to learning with practical experience has drawn the interest of clients such as the Arizona Diamondbacks and Black, Starr and Frost (America's oldest jewelry brand) and several small entrepreneurial start-ups such as Brownie Points and Palm Beach Sandal.

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