Connect with the world
Explore communication practices and learn how different audiences interpret messages with Lynn University’s MBA in media management program. Gain solid executive skills with a specialization in media management.
In this program, you’ll enhance the business and management skills you acquired with your undergraduate degree. You’ll study mass communication and media management with professors who provide you with firsthand knowledge to ensure a well-rounded degree.
What you’ll learn in the MBA in media management program
- Technologies, law, communication and culture of the media
- Advanced business and management skills
- Mass communication and media management
Working full time? Have family obligations? Earn your MBA completely online and get the flexibility you need.
Learning doesn’t get more innovative than this.
At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials.
Media management curriculum
The program coursework will provide advanced knowledge in business, management, marketing, human resources and financial accountability, as well as media and communications. You will study these topics with professors who are experts in the media management field.
Graduates must complete a total of 36 credits in the following categories:
- 18 MBA foundational credits
- 9 elective credits
- 9 specialization credits
COM 510 Communication and Media Technologies
Study the development, implementation, role and impact of technology in communication and media, with a focus on emergent technologies and how they are adopted by the mass media.
COM 550 Media and Culture
Gain an overview of media research on cultural differences relating to domestic and international concerns. Theories and research pertaining to international media and multicultural communication are reviewed.
COM 575 Professional Media Presentation
Study professional presentational skills including business presentations, interviewing techniques and performance for the camera. Learn rhetorical theories with practical skills in delivery, audience analysis and crowd manipulation. Focus on presentations across a variety of media platforms, and engage in press conferences, group presentations and interviews.
Media jobs and careers
This MBA program at Lynn consistently produces highly skilled and qualified professionals who have secured gainful employment in a variety of media jobs. A media management MBA allows you to pursue manager and director roles in many companies, including:
- Director of public relations
- Director of finance
- Director of business development
- Associate director of media planning strategy
- Corporate communications director
- Media executive
- Marketing executive
- Media and sales representative
- Corporate relations executive
- Station manager
In this program, you'll network with experts and build your portfolio through coursework and field assignments. So once you graduate, you have an appealing professional network to utilize.
Our alumni have gone on to work with some notable companies locally and globally, such as Zimmerman Advertising in Fort Lauderdale, Sotheby’s International Realty in New York and Gerente Geral in Rio de Janeiro.