Enhance your capabilities
Learn advanced business and management skills with a marketing specialization in the MBA in Marketing program at Lynn University. Boost your marketing career, build your portfolio and expand your professional network.
The MBA in Marketing program provides a wealth of business strategies that you can use in your future marketing career from professors who are experts in the field. Lynn’s marketing MBA increases the management skills learned in your undergraduate studies. So, you’ll grow your knowledge in brand management, consumer targeting and marketing strategy.
What you’ll learn in the MBA in Marketing program
- Create content for multiple digital and print campaigns
- Examine website performance, market research and client behaviors
- Research and analyze marketing trends
Working full time? Have family obligations? Earn your MBA completely online and get the flexibility you need.
Learning doesn’t get more innovative than this.
At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials.
MBA in Marketing curriculum
The MBA in Marketing program is designed to advance your career in corporate or agency marketing, advertising and brand management—while honing your skills in business and management. This marketing MBA program can be completed online, on campus or both.
Graduates must complete a total of 36 credits in the following categories:
- 18 MBA foundational credits
- 9 elective credits
- 9 specialization credits
MBA 621: International Marketing
Examine how a company markets an existing product in new global markets and how a company develops a new product for a global market. Explore the framework of foreign entry, local marketing abroad and global management.
MBA 625: Integrated Marketing Communications
Learn how to integrate every form of communication to deliver the same powerful message. Use a customer-focused approach that combines the full range of information tools and points of contact to build customer loyalty. Develop strategies for the allocation of communications resources.
MBA 628: Special Topics in Marketing
Study current or leading-edge topics in the marketing field, including brand asset management, new product development, marketing research, advertising management, business-to-business marketing and multicultural marketing.
Marketing career opportunities
The MBA in Marketing program can take you to the next level in your current position, or help you attain your dream job. With a marketing MBA, you can pursue specialist, manager and director roles in a variety of different fields. Marketing career opportunities available to Lynn graduates include:
- Director of advertising and communication
- Global marketing manager
- Brand manager
- Project manager
Lynn’s marketing MBA program allows you to network with experts and build your portfolio through coursework and field assignments. So once you graduate, you have an appealing professional network to utilize. Our alumni have gone on to work with some notable companies locally and globally, such as Elite Island Resorts, Jarden Consumer Solutions and Vida Jets. With an MBA degree from Lynn, graduates are eligible to work in industries, such as:
- Project/brand management
- Social media marketing