A Lynn University student uses her iPad Pro in the classroom.

Advertising, Social Media and Public Relations

Associate of Arts

Make your mark

In the advertising, social media and public relations program, you’ll learn how to design, develop and launch campaigns from professors who are experts in their field. Here, you'll gain hands-on learning experiences for television and digital design projects. The associate's degree is an excellent starting off point to start a career in a variety of advertising, social media and public relations jobs.

Don't stop here. Earn your bachelor's degree in advertising, social media and public relations and further your career.

What you’ll learn in the advertising, social media and public relations program

  • Public relations, persuasion, design and production
  • Communication theory and practice
  • Advertising, social media and public relations campaigns

Curriculum & requirements

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Career opportunities

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Estimated annual tuition

iPad-powered learning
iPad-powered learning

Embrace new ideas and experience technologies that make learning more dynamic than you ever imagined.

iPad

Learning doesn’t get more innovative than this.

At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials.

Learn more about iPad powered learning

Robert Watson takes his class on a field trip.
Beyond the classroom

Step outside the classroom and enjoy hands-on learning opportunities and real-world experiences.

Students help out on the Day of Caring.

Learning is more than sitting in a classroom

Complete one three-week J-Term course and explore innovative ideas, topics and experiential learning.

Learn more about J-Term

Advertising, social media and public relations curriculum

Get a strong foundation in public relations, social media, design, persuasion and production and communication theory and practice.

Course preview

COM 108 Media Literacy
Examine multiple components of the media paradigm, including the operation of contemporary and developing media, the role of advertising, the effect of society’s communication needs and emerging technology on the evolutionary nature of media, the development of content, operation of media-related equipment, and an analysis of how individuals can function as knowledgeable media consumers to accurately interpret content.

COM 116 Public Relations Planning and Strategy
Gain a theoretical and practical foundation for the study and application of public relations as a management function in the overall organizational strategy. Explore organizational PR, social media, reputation management and viral marketing. Create a PR campaign for a contemporary organization.

GVC 220 Digital Layout and Design

Get an overview of visual design practices that integrate design principles, digital photography, typography and graphics in preparation for use in print and web publications such as flyers, brochures, posters, magazines and web pages.

Advertising, social media and public relations jobs

Take the next steps to land the a successful career by earning your B.A. in advertising, social media and public relations degree at Lynn and get a job as one of the following:

  • Copywriter
  • Graphic designer
  • Public relations specialist
  • Media planner
  • Social media specialist
Take the next step
Get started on your future today
Complete your application and secure your spot.
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We are Lynn

Debate team students
Lynn Debate hosted and Marisa McGrady and Will Conway were victorious in Lynn's Gold Coast BP Debate Tournament Nov. 10!
Kathryn Hamm, faculty member
Ja'dan Johnson and Samuel Nvota won Finalists in Lynn's Gold Coast BP Debate Tournament.
Lynn students Ja'dan Johnson and Samuel Nvota won Finalists in Lynn's Gold Coast BP Debate Tournament.
Kathryn Hamm, faculty member
Debate team member in the back room
Chris Cohen efficiently kept Lynn's Gold Coast BP Fall 2018 Tournament in order from the Tabulation Room.
Kathryn Hamm, faculty member
Congrats to Lynn University, AMA Higher Ed Marketing Team of the Year finalists!
Congrats to Lynn University, AMA Higher Ed Marketing Team of the Year finalists!
Sherrie Weldon, staff member
Watson Institute students don orange capes at a Greater Boca Raton Chamber of Commerce breakfast.
Watson scholars donned orange capes to demonstrate their entrepreneurial courage at the November Boca Chamber breakfast.
Sherrie Weldon, staff member
Kevin M. Ross, aka Capt. America
Lynn President Kevin Ross spoke at the Boca Chamber November Membership Breakfast.
Sherrie Weldon, staff member

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