Advertising and Public RelationsBachelor of Arts
Make an impact
As an advertising and public relations major, you'll learn how to design, develop and launch incredible campaigns. The field of advertising and public relations are large industries that affect our lives and the fields continue to grow domestically and globally. In this program, you'll learn about advertising, social media, and public relations, as well as how industries impact businesses and political and social arenas.
And you'll learn all of this from faculty and professors who are experts in their field. They will provide you with hands-on learning experiences and opportunities in strategic communication. This program provides you the opportunity to develop skills to assess both domestic and international perspectives, develop innovative approaches and implement creative designs inside a dynamic environment. Once you've earned your bachelor's in advertising and public relations, you'll be well-equipped for a broad range of careers in advertising and public relations.
What you'll learn as an advertising and public relations major
Are you interested in becoming a brand manager, social media manager, copywriter, account executive, art director, media planner, social media designer, advertising and public relations account executive, public relations specialists or strategic planner? If the answer is yes, the advertising and public relations bachelor's program is the perfect fit for you. Here's what you'll study as an advertising and public relations major:
- Background in public relations, persuasion, design and production
- Strong foundation in communication theory and practice
- Training in public interaction and maintaining successful relationships
- Creation of advertising and public relations campaigns
Plus, this program may also lead you toward a career in business, marketing or non-profit fields.
At a glance
Program
Undergraduate
Bachelor of Arts
College
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I enjoyed going to my classes. I liked what I was learning, and I had respect for my professors.Carlee Pizzolato '14, B.A. in advertising and public relations
Courses
Browse the curriculum, course descriptions and requirements for the Advertising and Public Relations program.
This course provides a theoretical and practical foundation for the study and application of public relations as a management function in the overall organizational strategy and in identification. Analyzes the implications of public relations on management decisions and the constituencies they effect.
A study of the influence of culture on communication, this course examines worldwide perception and symbols as the basic units of culture and contact, and interaction and behavior as the basic units of communication. The course also offers a professional practicum in research, counseling management and education for the management of productive intercultural relationships and functional intercultural systems.
In this course, students study how to utilize social media-related data, baselines and benchmarks, and turn these measurements into actionable analyses for evaluation and revision. Students examine and identify trends and patterns that assist in management-level decision-making for social media promotional materials, content marketing and website effectiveness in order to deliver an improved customer/recipient experience and return on investment (ROI) for the message creator, organization or company.
Program plan
Check out suggested plans of study for the Advertising and Public Relations, B.A.
Career opportunities
Earning your degree in advertising and public relations opens to the door to a variety of careers and fields. Graduates of this bachelor's program have gone on to work for many well-known advertising agencies, marketing firms and corporations.
Career preparation services
We empower students to utilize all the career preparation resources to find the job they’ve always dreamed of.
Cost and aid
Estimated annual cost of attendance
Fee name | 2023–2024 | 2024–2025 |
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Tuition | $41,200 | $42,730 |
Housing and food | $13,750 | $14,330 |
Materials | $500 | $250 |
Student services | $1,000 | $1,000 |
Technology | $750 | $750 |
Estimated total | $57,200 | $59,060 |
Costs are based on completion of 120 total credits (30 credits per year). Some programs and courses may have additional costs.
Cost of housing is dependent on residence hall assignment.
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View the Net Price CalculatorUndergraduate Application deadlines
Fall entry
Early action:
- Apply by Nov. 15; submit supporting documents by Dec. 1; receive decision by Dec. 15.
- Apply by Jan. 15; submit supporting documents by Feb. 1; receive decision by Feb. 15.
Regular decision:
- Apply by March 1; receive decision by March 15.
- Applications completed after March 1 are reviewed on a rolling basis.
Spring entry
- Apply by Dec. 1; decisions released on a rolling basis.
- Applications completed after Dec. 1 are reviewed on a rolling basis.
Regular decision | July 1 |
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Rolling admission | July 1+ |
Regular decision | Dec. 1 |
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Rolling admission | Dec. 1+ |
Fall | Spring | |
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Regular decision | July 1 | Dec. 1 |
Rolling admission | July 1+ | Dec. 1+ |
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Reach out to our Office of Admission
Phone | +1 561-237-7900 |
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[email protected] | |
Online | lynn.edu/admission |
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