Advertising and Public Relations

Bachelor of Arts

Make an impact

As an advertising and public relations major, you’ll learn how to design, develop and launch incredible campaigns. And you’ll learn from and work with faculty and professors who are experts in their field. They will provide you with hands-on learning experiences for television and digital design projects. Once you’ve earned your degree, you’ll be well-equipped for a broad range of advertising and public relations jobs.

What you’ll learn as an advertising and public relations major

  • Background in public relations, persuasion, design and production 
  • Strong foundation in communication theory and practice
  • Training in public interaction and maintaining successful relationships 
  • Social media outreach

Curriculum & requirements

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Career opportunities

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Estimated annual tuition

Maria Cardenas

My PR class was a hands-on experience with tangible results. In that class, I knew I had chosen the perfect major and the right college.”

Maria Cardenas '16, '17, Colombia, B.A. in communication and emerging media, M.S. in communication and media with a specialization in media studies and practice
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At Lynn University, we embrace technology by encouraging our students to engage with course content through iPads, and our professors can develop custom course materials. 

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Beyond the classroom

Step outside the classroom and enjoy hands-on learning opportunities and real-world experiences.

Students help out on the Day of Caring.

Learning is more than sitting in a classroom 

Complete one three-week J-Term course and explore innovative ideas, topics and experiential learning. 

Learn more about J-Term

Advertising and public relations curriculum

As an advertising and public relations major, you’ll take a range of classes in topics such as public relations, design, persuasion and production. In courses like these, you’ll gain a strong foundation in communication theory and practice. 

Course preview

COM 116 Public Relations Planning and Strategy
Gain a theoretical and practical foundation for the study and application of public relations as a management function in the overall organizational strategy. Explore organizational PR, social media, reputation management and viral marketing. Create a PR campaign for a contemporary organization.

COM 108 Media Literacy
Examine multiple components of the media paradigm, including the operation of contemporary and developing media, the role of advertising, the effect of society’s communication needs and emerging technology on the evolutionary nature of media, the development of content, operation of media-related equipment, and an analysis of how individuals can function as knowledgeable media consumers to accurately interpret content.

GVC 350 Advertising, Design and Production
Study “real world” applications of design, principles and thought. Learn the management of projects for commercial printing and electronic applications. Help improve ads through verbal direction as well as the design and production components. Work with classmates and use them as a resource in the conceptual and technical processes.

Graduates must complete a total of 120 credits.

Advertising and public relations jobs

As an advertising and public relations major, you will gain the skills needed to land a variety of advertising and public relations jobs and careers, such as: 

  • Copywriter
  • Graphic designer 
  • Art director 
  • Marketing manager/director  
  • Public relations specialist 
  • Media planner 
  • Social media specialist 
  • Account executive 

Graduates of this bachelor’s program have gone on to work for many well-known advertising agencies, marketing firms and corporations, including: 

  • Aslyum Entertainment in Los Angeles, California  
  • Marucci Sports in Baton Rouge, Louisiana 
  • Levine Communications Office in Los Angeles, California 
  • The Capitol Theater in Port Chester, New York 
  • Hispanic Heritage Foundation in Chevy Chase, Maryland
Take the next step
Get started on your future today
Complete your application and secure your spot.
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