Advertising and Public RelationsBachelor of Arts

A professor speaks to students about advertising and public relations.

Make an impact

As an advertising and public relations major, you'll learn how to design, develop and launch incredible campaigns. The field of advertising and public relations are large industries that affect our lives and the fields continue to grow domestically and globally. In this program, you'll learn about advertising, social media, and public relations, as well as how industries impact businesses and political and social arenas.

And you'll learn all of this from faculty and professors who are experts in their field. They will provide you with hands-on learning experiences and opportunities in strategic communication. This program provides you the opportunity to develop skills to assess both domestic and international perspectives, develop innovative approaches and implement creative designs inside a dynamic environment. Once you've earned your bachelor's in advertising and public relations, you'll be well-equipped for a broad range of careers in advertising and public relations.

What you'll learn as an advertising and public relations major

Are you interested in becoming a brand manager, social media manager, copywriter, account executive, art director, media planner, social media designer, advertising and public relations account executive, public relations specialists or strategic planner? If the answer is yes, the advertising and public relations bachelor's program is the perfect fit for you. Here's what you'll study as an advertising and public relations major:

  • Background in public relations, persuasion, design and production
  • Strong foundation in communication theory and practice
  • Training in public interaction and maintaining successful relationships
  • Creation of advertising and public relations campaigns

Plus, this program may also lead you toward a career in business, marketing or non-profit fields.

Program

Undergraduate
Bachelor of Arts

College

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Program brochure

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Take the next step

Carlee Pizzolato '14
I enjoyed going to my classes. I liked what I was learning, and I had respect for my professors.
Carlee Pizzolato '14, B.A. in advertising and public relations

Courses

Browse the curriculum, course descriptions and requirements for the Advertising and Public Relations program.

Program plan

Check out suggested plans of study for the Advertising and Public Relations, B.A.

Career opportunities

Earning your degree in advertising and public relations opens to the door to a variety of careers and fields. Graduates of this bachelor's program have gone on to work for many well-known advertising agencies, marketing firms and corporations.

Marketing manager/director

Marketing managers/directors coordinate effective marketing campaigns for an organization. They manage a marketing team while overseeing ad projects, day-to-day efforts and major media events.

Program manager

Program managers coordinate various programs for an organization without being directly involved in the project. They ensure all programs align with the business's goals by evaluating the risks and strengths and collaborating with stakeholders.

Media planner

Media planners work to create ideal exposure for an organization in alignment with the company's budget and target audience. They have influence over every step of a media campaign and determine how it unfolds.

Account executive

Account executives maintain healthy working relationships with current accounts and carry out the aquisition of potential accounts. Networking skills, transparency and promoting marketing services ensures account's needs are consistently met.

Career preparation services

We empower students to utilize all the career preparation resources to find the job they’ve always dreamed of.

Learn more about career services

Cost and aid

Estimated annual cost of attendance

Fee name2023–20242024–2025
Tuition$41,200$42,730
Housing and food$13,750$14,330
Materials$500$250
Student services$1,000$1,000
Technology$750$750
Estimated total$57,200$59,060

Costs are based on completion of 120 total credits (30 credits per year). Some programs and courses may have additional costs.

Cost of housing is dependent on residence hall assignment.

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Fund your education

Attending Lynn can be more reasonable than you may think. Explore financial aid opportunities and see how much you can save.

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Calculate your cost

Figure out your net cost of attendance based on current tuition rates and your eligibility for various scholarships, grants and loans.

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Undergraduate Application deadlines

Fall entry

Early action:

  • Apply by Nov. 15; submit supporting documents by Dec. 1; receive decision by Dec. 15.
  • Apply by Jan. 15; submit supporting documents by Feb. 1; receive decision by Feb. 15.

Regular decision:

  • Apply by March 1; receive decision by March 15.
  • Applications completed after March 1 are reviewed on a rolling basis.

Spring entry

  • Apply by Dec. 1; decisions released on a rolling basis.
  • Applications completed after Dec. 1 are reviewed on a rolling basis.

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Student Ambassadors

Our ambassadors offer valuable insight to prospective students and families on life at Lynn. See their stories and connect with them today.

I chose Lynn because of the major and the great classes they offer, also because of the class sizes. I like to cook, read and and travel around the U.S. After Lynn. I plan to go back to Ecuador to start my own PR and advertising firm, and also use my degree to continue helping my family's business.

Nora Cristiansen Calderon '25
Guayaquil, Ecuador, Advertising and Public Relations
[email protected]

I chose Lynn for the diversity on campus and all of the resources it has for advertising and public relations. Outside of class I like to read, go out to eat with my friends, and go to the beach. After graduating from Lynn I would like to work in the entertainment industry and have an event planning business.

Maria Eduarda Sotomayor '24
Quito, Ecuador, Advertising and Public Relations
[email protected]

I chose Lynn because of the diversity, small class sizes, and it's location. Outside of class I like going to the beach, hanging out with friends, and engaging in community service. After Lynn, I hope to go back to Ecuador and work at an adevertising agency.

Javiera Sarmiento Ampuero '25
Guayaquil, Ecuador, Advertising and Public Relations
[email protected]

I chose Lynn because I love the classroom style and its easy to meet different cultures here! Outside of class, I stay active with anything outdoors and adventures with my friends. After my time at Lynn, I would like to intern for Cosmopolitan Magazine or BuzzFeed.

Paige Platt '24
Clayton, North Carolina, Advertising and Public Relations
[email protected]

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