CIP: 521401

Marketing specialization

Specialization description:

The marketing specialization of Lynn University’s MBA program offers students contemporary knowledge and practices in the marketing field. It covers the strategic, scientific, and analytic aspects of modern marketing, and its dynamic functions and processes. Functional areas and issues include industry and market analyses, strategic marketing management, digital communications, and consumer behavioral sciences. Emphases are on strategic and operational marketing development, management, and productivity.