MKT 392Global Marketing
A study of marketing management activities from the perspective of firms doing business across national boundaries. Students learn to manage, implement, and coordinate various functions to assess customer needs and evaluate opportunities and threats on a global scale. Other topics include primary and secondary market research, global promotion, pricing, sales activities and distribution strategies.
Level | Undergraduate |
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Credits | 3 |
Lab fee | None |
Pre-requisites | MKT 250 |
Course offerings
Please contact the registrar for details on course availability.