Communication and MediaStrategic Communication (STEM)Master of Science
Strategize and communicate effectively
Design, develop and deliver effective communications with a master's in strategic communication. Dive deeply into brand and reputation management with courses in branding, integrated marketing, investor relations, crisis communications, licensing law, funding and evaluating programs, and more.
Designed for in-house and agency professionals, this strategic communication program goes beyond the basics by dissecting successful campaigns and training students to be effective communicators.
What you'll learn in the strategic communication program
- Manage corporate reputation and integrated marketing programs
- Establish strategic priorities and set mission-driven objectives
- Analyze marketing data and evaluate program effectiveness
A STEM program
As our world has become increasingly digitally–dependent, education has also evolved to meet workforce demands. This strategic communication program combines its core curriculum with a STEM (science, technology, engineering, math) education that perfectly aligns with job market needs.
At a glance
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When I first came to Lynn, coach told me, 'We're going to have a soccer stadium with all these seats.' Ten years after I graduated, I built it.Ross Lumsden 04', '05
Courses
Browse the curriculum, course descriptions and requirements for the Communication and Media: Strategic Communication (STEM) program.
This course draws on crisis communication theory to prepare students for and respond to crisis from a communication perspective. The courses uses real-life case studies to simulate actual applications. Students will identify what constitutes an organizational crisis and how to design effective crisis communication messages for various media platforms. Students will create messages that rebuild or expand public trust during and after a crisis.
Integration of every form of communication to deliver the same powerful message. Students use a customer-focused approach that combines the full range of information tools and points of contact to build customer loyalty. They also develop strategies for the allocation of communications resources.
This course offers an overview of media research on cultural differences relating to domestic and international concerns. Theories and research pertaining to international media and multicultural communication are reviewed.
Career opportunities
A strategic communication degree provides practical training focused on the essential skills necessary for careers as communication professionals in a variety of areas. See where your new master's degree can take you.
Career preparation services
We empower students to utilize all the career preparation resources to find the job they’ve always dreamed of.
Cost and aid
Estimated annual cost of attendance
| Fee name | 2023-2024 |
|---|---|
| Tuition | $750 per credit |
| Fees | $200 |
| Total | $27,200 |
Costs are based on completion of 36 total credits. Some programs and courses may have additional costs.
Master’s in psychology, criminal justice, educational leadership, exceptional student education, public administration and clinical mental health counseling are $650 per credit in 2023–2024.
Instructional material fees are a one-time charge and do not apply to students who reside internationally or plan to provide their own iPad, and/or required apps.
Fund your education
Attending Lynn can be more reasonable than you may think. Explore financial aid opportunities and see how much you can save.
View funding optionsGraduate Application deadlines
| International | July 24 |
|---|---|
| Domestic | Aug. 7 |
| International | Dec. 12 |
|---|---|
| Domestic | Dec. 26 |
| International | April 10 |
|---|---|
| Domestic | April 24 |
| Fall | Spring | Summer | |
|---|---|---|---|
| International | July 24 | Dec. 12 | April 10 |
| Domestic | Aug. 7 | Dec. 26 | April 24 |
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Contact us
Reach out to our Office of Admission
| Phone | +1 561-237-7900 |
|---|---|
| [email protected] | |
| Online | lynn.edu/admission |
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