Director of Marketing and Communications


DepartmentMarketing and Communication
Job TypeFull Time
FLSA StatusExempt
Position reports toVP for Marketing and Communications

Description:

Reporting directly to the VP for Marketing and Communication, this position is responsible for developing and managing comprehensive communications strategies that create a climate of support for Lynn University. The desired candidate will be skilled in all aspects of communication including crisis and issues management. The  director serves as a media spokesperson and manages public relations, internal communications and crisis communications.

Essential Duties and Responsibilities
  • Develop and manage communications plans that result in a positive public perception of Lynn University and support enrollment and fundraising objectives.Coordinate marketing and communications related activities across the university community; ensuring consistency in positioning, branding, messaging, and promotions efficiently and within budget. 
  • Serve as team leader for the following functions: public relations, internal communications, crisis communications and multimedia campaigns:Develop, implement and measure a comprehensive media plan (including both earned media and advertising) for local, national, trade and Internet media; oversee university social networking policies and practices
  • Along with the vice president, provide issues management and crisis communications counsel to the president and other university leaders.  Coordinate with Chief of Security on development and execution of university-wide crisis protocols
  • Provide executive communications support and counsel for university cabinet members; seek opportunities to position the President and other Lynn executives as experts in their fields
  • Support the communication needs of strategically significant special projects and assist in the development of messages and materials
  • Create ambassadors of the Lynn brand by developing relationships with faculty, deans, directors, students, and other campus constituents to cultivate a culture of involvement and ensure effective internal communications
  • Drive consensus among diverse groups in order to agree communications priorities and execute plans
  • Supervise the media relations specialist, internal communications specialist, multimedia producer and integrated marketing manager
  • Recruit and supervise graduate and undergraduate student assistants, who are responsible for providing multimedia content, including blogs, video, and photography
  • Foster a spirit of teamwork and unity that enables each employee and the department to succeed

 

Requirements:

  • Master's degree in marketing, public relations, communications or directly relevant discipline preferred
  • Bachelor's degree in marketing, public relations, communications or related field required
  • 10+ years of progressive experience in marketing and communications in similarly complex organizational environment
  • Must have a strong skill set for marketing communications in complex organizations; significant cross-functional project management experience is required
  • Proven experience as a media spokesperson for crisis communications
  • Strong news and public relations judgment, knowledge of editorial and journalistic principles and respect for deadlines
  • Fiscal responsibility and budget management
  • Strong organizational skills, thorough knowledge of communications planning and implementation, project management experience and creative problem-solving ability
  • Experience working with and directing strategy and resources in the areas of  media, advertising,  direct marketing, websites and print/collateral
  • Must be congenial, comfortable in public speaking situations, and persuasive

Ability to stand, walk, reach with hands and arms 1/3 of the time. Ability to sit and use hands to finger, handle or feel over 2/3 of the time. Close vision is required for proofreading and reading from a computer screen during the majority of the day.

To Apply:

Applicants should submit cover letter and resume to:

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