Director of Marketing and Communications

DepartmentMarketing and Communication
Job TypeFull Time
FLSA StatusExempt
Position reports toVP for Marketing and Communications


Reporting directly to the VP for Marketing and Communication, this position is responsible for developing and managing comprehensive communications strategies that create a climate of support for Lynn University. The desired candidate will be skilled in all aspects of communication including crisis and issues management. The  director serves as a media spokesperson and manages public relations, internal communications and crisis communications.

Essential Duties and Responsibilities
  • Develop and manage communications plans that result in a positive public perception of Lynn University and support enrollment and fundraising objectives.Coordinate marketing and communications related activities across the university community; ensuring consistency in positioning, branding, messaging, and promotions efficiently and within budget. 
  • Serve as team leader for the following functions: public relations, internal communications, crisis communications and multimedia campaigns:Develop, implement and measure a comprehensive media plan (including both earned media and advertising) for local, national, trade and Internet media; oversee university social networking policies and practices
  • Along with the vice president, provide issues management and crisis communications counsel to the president and other university leaders.  Coordinate with Chief of Security on development and execution of university-wide crisis protocols
  • Provide executive communications support and counsel for university cabinet members; seek opportunities to position the President and other Lynn executives as experts in their fields
  • Support the communication needs of strategically significant special projects and assist in the development of messages and materials
  • Create ambassadors of the Lynn brand by developing relationships with faculty, deans, directors, students, and other campus constituents to cultivate a culture of involvement and ensure effective internal communications
  • Drive consensus among diverse groups in order to agree communications priorities and execute plans
  • Supervise the media relations specialist, internal communications specialist, multimedia producer and integrated marketing manager
  • Recruit and supervise graduate and undergraduate student assistants, who are responsible for providing multimedia content, including blogs, video, and photography
  • Foster a spirit of teamwork and unity that enables each employee and the department to succeed



  • Master's degree in marketing, public relations, communications or directly relevant discipline preferred
  • Bachelor's degree in marketing, public relations, communications or related field required
  • 10+ years of progressive experience in marketing and communications in similarly complex organizational environment
  • Must have a strong skill set for marketing communications in complex organizations; significant cross-functional project management experience is required
  • Proven experience as a media spokesperson for crisis communications
  • Strong news and public relations judgment, knowledge of editorial and journalistic principles and respect for deadlines
  • Fiscal responsibility and budget management
  • Strong organizational skills, thorough knowledge of communications planning and implementation, project management experience and creative problem-solving ability
  • Experience working with and directing strategy and resources in the areas of  media, advertising,  direct marketing, websites and print/collateral
  • Must be congenial, comfortable in public speaking situations, and persuasive

Ability to stand, walk, reach with hands and arms 1/3 of the time. Ability to sit and use hands to finger, handle or feel over 2/3 of the time. Close vision is required for proofreading and reading from a computer screen during the majority of the day.

To Apply:

Applicants should submit cover letter and resume to:

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