According to the Bureau of Labor Statistics (BLS), “public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals.
Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists.”
Public relations specialist job responsibilities
- Write press releases and prepare information for the media
- Respond to information requests from the media
- Help clients communicate effectively with the public
- Help maintain their organization’s corporate image and identity
- Draft speeches and arrange interviews for an organization’s top executives
- Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
Salary outlook: Public relations specialist
The average salary for a public relations specialist is about $54,170 annually or $26.04 per hour. The BLS estimates that employment of public relations specialists will grow 12 percent between 2012 and 2022.
What degrees can help me become a public relations specialist?
Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers. Lynn offers the following foundational degrees that can help you in your career path: