Public Relations Specialist

Public relations specialists (also referred to as communications specialists and media specialists, among other titles) serve as advocates for businesses, nonprofit associations, universities, hospitals and other organizations, and build and maintain positive relationships with the public. Organizations increasingly rely on public relations specialists for advice on the strategy and policy of such programs. They handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations.

Public relations specialists work in busy offices. The pressures of deadlines and tight work schedules can be stressful. They occasionally must be at the job or on call around the clock, especially if there is an emergency or crisis. Schedules often have to be rearranged so that workers can meet deadlines, deliver speeches, attend meeting and community activities, and travel.

Although employment is projected to grow faster than average, keen competition is expected for entry-level jobs. Opportunities should be best for college graduate who combine a degree in public relations, journalism or another communications-related field with a public relations internship or other related work experience.