Producers are the main players in the television, film and video industries. The initial idea for a project often comes from a producer, who will oversee each project from conception to completion and may also be involved in the marketing and distribution processes. Producers work closely with directors and other production staff on the shoot. Increasingly, they need to have directing skills themselves. They attract the money to fund each project and are responsible for keeping production within the allocated budget. Creative input varies, but producers have the ultimate say on the final product.