Market Research Analyst

Analyzes existing and potential product/service markets. Collects and interprets data on established and prospective customers and on competitors. Prepares data for use by marketing and sales management in pricing, marketing programs and future product development. Investigates methods and costs of distribution and advertising. Prepares reports that interpret market conditions and potentials. Provides management with information needed for making sound decisions. Career opportunities exist with manufacturers, retailers, wholesalers, marketing research firms (full-service or specializing in certain types of products), advertising agencies, government and private nonprofit agencies.