General and operations managers plan, direct or coordinate the operations of companies or public or private sector organizations. They formulate policies, manage daily operations, and plan the use of materials and human resources. These managers, however, are too diverse and general in nature to be classified in any one area of management or administration, such as personnel or purchasing. In some organizations, the duties of general and operations managers may overlap the duties of top executives.
Top executives typically direct, plan, and implement policies and objectives of organizations or business according to the board of directors. They plan procedures, establish responsibilities, and coordinate functions among departments and sites. Executives evaluate the performance of the company and staff and determine areas of cost reduction and program improvement. They assign and delegate responsibilities to subordinates, and establish internal control procedures. Executives review financial statements and sales and activity reports to ensure that the organization’s objectives are achieved.