Bachelor of Arts in Communication and Emerging Media

Excellence in communication contributes to success in all aspects of personal, professional and civic life.  Citizens of the 21st century must understand the communication opportunities, obligations and risks that emerge in an era of cultural diversity and conflict.  Leaders, consultants, activists, and indeed all citizens, use communication to affect public opinion, mobilize interest groups, negotiate policy and maintain relations with people within their own and other cultures.

In the last few years, new technologies have changed the way people communicate. The change to date is just the beginning. Dramatic transformation lies ahead! To fully understand and engage in the practice of communication, the communication scholar and practitioner has to comprehend and appreciate the effect of how soon-to-be-developed technologies will influence and transform communication delivery systems and the evolving media in society.

The major in Communication and Emerging Media promotes the knowledge, analysis and practical application of communication strategies. The major emphasizes both the theoretical foundation necessary for understanding the role of communication in a diverse media environment and intensive practice in creating and presenting messages on various delivery platforms to a variety of audiences.  The study of “communication and emerging media” ties the traditional study of communication to the exciting opportunities for newly developing technologies of the future to power-forward emerging media for the benefit of a digitally-based global society.