Bachelor of Arts in Advertising and Public Relations

International Communication

Advertising and public relations (APR) are multi-billion dollar industries that affect our lives on a daily basis. For example, the average American views more than 3,000 commercial messages per day. Moreover, these fields are continuing to grow domestically as well as globally. Advertising and public relations clearly impact business, political and social arenas.

The APR major seeks to prepare students for competitive success within a dynamic advertising/public relations environment. The major offers students an opportunity to develop skills to assess different international perspectives, develop innovative approaches and implement creative designs.

The APR major is intended for students who are interested in positions such as copywriters, art directors, media planners, account executives, public relations specialists and strategic planners. The Advertising/Public Relations major may also lead to careers in business, marketing and non-profit fields.

* The 300 and 400 level Dialogues course requirements may be embedded within the major. Courses with an asterisk meet both major requirements and the university core requirements.

(Choose two courses from the following)