Bachelor of Arts in Advertising and Public Relations
International Communication
Time of day and term options for completing this degree:
Day Undergraduate
Courses are available during the day
Courses are normal (16 week) terms
Advertising and public relations (APR) are multi-billion dollar industries that affect our lives on a daily basis. For example, the average American views more than 3,000 commercial messages per day. Moreover, these fields are continuing to grow domestically as well as globally. Advertising and public relations clearly impact business, political and social arenas.
The APR major seeks to prepare students for competitive success within a dynamic advertising/public relations environment. The major offers students an opportunity to develop skills to assess different international perspectives, develop innovative approaches and implement creative designs.
The APR major is intended for students who are interested in positions such as copywriters, art directors, media planners, account executives, public relations specialists and strategic planners. The Advertising/Public Relations major may also lead to careers in business, marketing and non-profit fields.
Core Curriculum Requirements |
|
* The 300 and 400 level Dialogues course requirements may be embedded within the major. Courses with an asterisk meet both major requirements and the university core requirements.
University Core Requirements |
45 Credits |
CIC Core Requirements |
18 Credits |
| COM 101 |
Introduction to Communication and Media |
3 |
| COM 111 |
Presentational Communication |
3 |
| GVC 235 |
Web Design and Interactive Media or |
|
| COM 310 |
Online and Print Journalism I |
3 |
| COM 350* |
Communication Law and Ethics |
3 |
COM 360*
|
Communication Theories or |
|
| GVC 395 |
Visual Communication Theory |
3 |
| COM 475* |
Senior Communication Seminar |
3 |
Major Requirements |
21 Credits |
| COM 115 |
Introduction to Advertising and Public Relations |
3 |
| COM 280 |
Content Design |
3 |
| COM 212 |
Public Relations Planning and Strategy |
3 |
| COM 340 |
Advertising Writing and Design |
3 |
| COM 341* |
Persuasion and Propaganda |
3 |
| COM 375* |
Advertising, Public Relations and Society |
3 |
| COM 492* |
Strategies in Advertising Research |
3 |
Electives in the Major |
6 Credits |
(Choose two courses from the following)
| COM 241 |
Group Communication |
3 |
| COM 290 |
Branding |
3 |
COM 305*
|
Media and Society |
3 |
| COM 320 |
International Media |
3 |
| COM 321 |
Gender Communication |
3 |
| COM 365 |
Magazine Production |
3 |
| COM 440 |
PR Practices |
3 |
COM 451*
|
Intercultural Communication |
3 |
Free Electives |
30 Credits |
|
Free Elective (300+) |
3 |
| |
Free Elective |
27 |