Bachelor of Arts

Communication and Media

(iLynn)

Earning a degree in communication and media is one of the fastest ways to develop your professional career in communication.

And at Lynn, you’ll study in a multicultural environment, with nearly 20% of your peers from other countries…so you won’t just learn—you’ll become more globally aware, too.

While you earn your degree, you’ll delve into theories of communication that will teach you how to communicate effectively to diverse audiences through a variety of media platforms. You will utilize various communication technologies and pursue a future-focused curriculum that expands beyond current technology. You’ll learn to recognize trends in communication and media—a skill that is invaluable in today’s competitive market. Most of all, you’ll acquire communication skills that will allow you to better interact with others on both a personal and professional level, honing your power of persuasion and leadership abilities.

Of course, all of your studies will take place in state-of-the-art learning centers, allowing you to practice what you’re learning using the newest social and mobile media technologies.

Request information about the Bachelor of Arts in Communication and Media. Or, if you're ready, apply now.

This degree is available online, on campus or any combination of both.

Communication and media: Curriculum

At Lynn, your course schedule combines core curriculum and degree-specific classes right from the start—meaning you can start studying the subjects that interest you as early as your first year. Take specific courses such as:

COM 108: Media Literacy
Discover fundamentals in the operation of contemporary and developing media, the role of advertising, emerging technology and the evolutionary nature of media. Discuss how communicators impact the spread of information and how media consumers interpret content.

COM 341: Persuasion and Propaganda
Explore the forces that shape public opinion and spread ideas. You’ll study the role of persuasion and propaganda in politics, advocacy, advertising and public relations, interpersonal communication and the construction of media messages.

COM 350: Communication Law and Ethics
Learn how to avoid legal trouble in your communications with topics in libel law, advertising law, invasion of privacy, copyright and trademark law, First Amendment aspects, the Freedom of Information Act and broadcast regulations.

COM 375: Advertising, Public Relations and Society
Analyze the history, organization and roles of advertising, public relations and social media in American society. Cover media outlets including TV, newspapers, radio and the Internet, and gain practical experience by designing an advertising campaign for a contemporary organization.

See the full program details:

Communication and media: Career opportunities

Your new degree will give you access to impressive career opportunities—many more than we could ever hope to list. Still, we’ve created this short sampling of careers you might pursue starting with this degree:

  • Journalist
  • Social media specialist
  • Advertising or public relations specialist
  • Special issues lobbyist
  • Marketing specialist

We’re happy to help you set and reach your career goals. At Lynn, all students enjoy free career planning services.

Last modified: Apr. 27, 2015