MBA in Media Management

Earning your MBA in Media Management at Lynn will get you more than just a graduate-level business degree.

Yes, you’ll gain the business and management skills that an MBA assumes—but you’ll also gain an added specialization in the area of your choice.

An excellent management professional takes advantage of their resources and plans efficiently. As an MBA student at Lynn, you’ll practice these skills while delving into the various aspects of running and managing a business. You’ll gain the skills you need to motivate your employees and enhance your profitability. And your specialization in media management will add to your business core with three courses covering the technologies, law, communication and culture of the media—providing you with a personalized and well-rounded management degree and a very marketable familiarity in media management.

You’ll study with your peers and professors on an iPad mini (provided to you by Lynn, that you keep after graduation) to make sure you get the most out of your education. And if you study on campus, you’ll take classes in our brand new International Business Center—a building designed specifically with business students in mind.

The specialization in media management will add to the management skills you’ve already acquired through your personal experience and undergraduate studies. You’ll take detailed courses that investigate communication practices, including how messages are received differently through different audiences.

The global exposure you’ll gain at Lynn will be a great addition to your education and experience, too. About 25 percent of our students are international, from countries outside of the U.S. Gaining experience with various cultures and nationalities will help ensure a perfect transition into the global field of communication.

Request information about the Master of Business Administration with a specialization in Media Management. Or, if you're ready, apply now.

Learn more about our undergraduate-level B.A. in Communication and Emerging Media.

It is possible to complete this degree entirely online. Learn more.

Media Management MBA: Curriculum

All MBA students will complete a series of seven foundational courses that provide a knowledge of business and management with topics in marketing, human resources and financial accountability.

Courses specific to the MBA in Media Management program:

COM 510: Communication and Media Technologies
Application of management theory and practice to sports administration. Emphasis on organizing, structuring and maintaining a successful department. Day-to-day operations reviewed along with facility management, fiscal and budgetary aspects, personnel selection and supervision, public relations, and office management.

COM 515: Media Law and Regulation
An overview of critical issues of national interest in both collegiate and professional sports: Title IX, Gender Equity, scholarships and payment of athletes, recruiting policies, professional agents, and other current matters of prime importance in the field.

COM 550: Media and Culture
The internship provides an opportunity to apply beginning knowledge and theory to professional practice. Prerequisites: Permission of college internship liaison, 2.5 cumulative GPA in major and/or departmental approval.

Media Management MBA: Requirements

Graduates of the MBA in Media Management program must complete 12 three-credit courses, which include seven foundational courses (21 credits), three media management specialization courses (9 credits) and two electives (6 credits).

Learn more about the MBA with a specialization in Media Management:

Media Management MBA: Career opportunities

An MBA with a specialization in Media Management can make a qualified media management professional out of any motivated student—including you. Students graduating with this degree can qualify for such careers as a media executive, marketing executive, media sales representative, network code enforcement specialist, corporate relations executive, station manager and consultant, to name a few.

Your new degree will give you access to impressive career opportunities—many more than we could ever hope to list. Still, we’ve created this short sampling of careers you might pursue starting with this degree:

  • Director of public relations
  • Director of finance
  • Director of business development
  • Associate director of media planning strategy
  • Corporate communications manager

Companies of all sizes are in need of confident managers… that’s why an MBA is so flexible. Your specialization will gain you access to roles in marketing, media and corporate relations, but that’s not all. Our alumni have achieved successful careers with a wide range of impressive companies, including:

  • Sotheby’s International Realty in New York City
  • Alexis Dejoria Racing in West Palm Beach, Florida
  • Zimmerman Advertising in Fort Lauderdale, Florida
  • The GEO Group in Fort Lauderdale, Florida
  • Gerente Geral in Rio de Janeiro, Brazil

We’re happy to help you set and reach your career goals. At Lynn, all students enjoy free career planning services.

Media Management MBA: Salary outlook

Employment of advertising, marketing, promotions, public relations, and sales managers, such as those found in mass communications and media management, is expected to increase by 12 percent through 2022, according to the U.S. Bureau of Labor Statistics.

Graduating from the Media Management MBA program at Lynn University may increase your earning potential in communication management by opening the door to new management and leadership opportunities. The U.S. Bureau of Labor Statistics determined that median annual wages in May 2012 in corporate settings were $115,750 for advertising, promotions and marketing managers, $71,350 for producers and directors and $95,450 for public relations managers. determined that median annual wages in August 2014 in corporate settings were $91,811 for communications managers.

Last modified: Jul. 02, 2015