Yes, you’ll gain the business and management skills that an MBA assumes—but you’ll also gain an added specialization in the area of your choice.
The general umbrella of marketing incorporates a wealth of business strategies. It can include producing fliers, running TV commercials and encouraging word-of-mouth advertising. It can also be a more defined science that examines website performance, market research and client behaviors.
At Lynn, you’ll study all of those areas. You’ll assess trends in online marketing—a field critical in today’s business world. All along, you’ll grow your professional network during each class you take, with marketing experts as professors. They’ll provide helpful tips and advice from the field as you work on projects designed to build both your expertise and your portfolio.
The specialization in marketing will add to the management skills you’ve already gained through your personal experience and undergraduate studies. You’ll take detailed courses that investigate brand management, consumer targeting and marketing strategy.
The global exposure you’ll gain at Lynn will be a great addition to your education and experience, too. About 25% of our students are international, from countries outside of the U.S. Gaining experience with various cultures and nationalities will help ensure a successful future in the field of marketing.
Learn more about our undergraduate-level B.S. in Marketing.
It is possible to complete this degree entirely online. Learn more.
Marketing MBA: Curriculum
All MBA students will complete a series of seven foundational courses that provide a knowledge of business and management with topics in marketing, human resources and financial accountability.
Courses specific to the MBA in Marketing program:
MBA 621: International Marketing
An examination of how a company markets an existing product in new global markets and how a company develops a new product for a global market. This examination occurs in the framework of foreign entry, local marketing abroad and global management.
MBA 625: Integrated Marketing Communications
Integration of every form of communication to deliver the same powerful message. Students use a customer-focused approach that combines the full range of information tools and points of contact to build customer loyalty. They also develop strategies for the allocation of communications resources.
MBA 628: Special Topics in Marketing
Covers current or leading-edge topics in the marketing field. Topics may include brand asset management, new product development, marketing research, advertising management, business-to-business marketing or multicultural marketing.
Marketing MBA: Requirements
Graduates of the MBA in Marketing program must complete 12 three-credit courses, which include six foundational courses (21 credits), three marketing management specialization courses (9 credits) and two electives (6 credits).
Learn more about the MBA with a specialization in Marketing:
Marketing MBA: Career opportunities
The Marketing MBA program at Lynn University's College of Business and Management is designed to advance your career in agency or corporate marketing, advertising, and brand management. After completing your Marketing MBA program, you could pursue a career in marketing, advertising, project/brand management, social media marketing or sales, to name a few.
Your new degree will give you access to impressive career opportunities in marketing—many more than we could ever hope to list. Still, we’ve created this short sampling of job titles you might pursue starting with this degree:
- Director of advertising and communication
- Global marketing manager
- Brand manager
- Project manager
We’re happy to help you set and reach your career goals. At Lynn, all students enjoy free career planning services.
Lynn graduates have taken their marketing degrees and done amazing things with them—and we know you’ll do the same. As a Lynn alum, you’ll join the ranks of our previous grads, who have gained employment with such big-name brands as:
- Elite Island Resorts
- Freedom Steel
- Jarden Consumer Solutions
- Vida Jets
- Native Remedies
- Test Medics
Marketing MBA: Salary outlook
Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 12 percent through 2022, according to the U.S. Bureau of Labor Statistics. Faced with a truly global marketplace, companies continually seek new ways to make their products and services stand out in a crowded market and connect with consumers. With the recent growth in social media use to promote companies and their products and services, employees with expertise in the latest marketing trends are projected to be very valuable.
Graduating from the Marketing MBA program at Lynn University may increase your earning potential in marketing by opening the door to new management and leadership opportunities. The U.S. Bureau of Labor Statistics determined that median annual wages in May 2012 in corporate settings were $115,750 for advertising, promotions and marketing managers, $105,260 for sales managers and $95,450 for public relations managers.