Master of Business Administration in Business Administration - Mass Communication and Media Management

Business and Management

Time of day and term options for completing this degree:

Graduate

  • Courses are available during the evening
  • Courses are accelerated (8 week) terms

Course Descriptions
Read full course descriptions.

The modern business enterprise is constantly transforming as it responds to technological innovations linking local communities with the global marketplace. The Lynn University M.B.A., delivered on ground and online, is an advanced degree designed to prepare and equip managers with the knowledge and competencies needed to administer controllable forces within their organizations in order to successfully adapt to variables and changes in an uncontrollable environment. Practitioners develop skills for deciphering and forecasting external forces and in the process become effective leader managers in the increasingly multicultural, multinational environment of the 21st century.

Located at the crossroads of world trade, Lynn University offers an unparalleled laboratory for learning. The university’s expert faculty challenge graduate students, many with international backgrounds, to examine a broad spectrum of issues confronting modern business managers.

The 36-credit M.B.A. program comprises 12 three-credit courses, of which seven to nine are foundation courses (21 to 27 credits) for the Business Administration major, and three to five are specialization courses (nine to 15 credits). Specializations are available in Aviation Management, Mass Communication and Media Management, Hospitality Management, Financial Valuation and Investment Management, International Business, Marketing, and Sports and Athletics Administration. Students also may choose to participate in an optional internship.

The Lynn University M.B.A. Program is designed to prepare qualified students for middle and upper-level management leadership responsibilities in business, not-for-profit and governmental organizations. Using a general management focus and strategic approach, students demonstrate: (1) broad and integrated knowledge of business functions; (2) knowledge of ethical and legal considerations and the social responsiveness to resolve corporate and public issues; (3) analytical, problem-solving and critical thinking skills and use of technology related to business decision-making; (4) communication and interpersonal skills to lead groups and business organizations; (5) foundations and tools to make and implement strategy;and (6) the depth and critical importance of the dynamic and global environment as they influence organizations, decisions and operations.

Graduate Admission Standards for M.B.A. Program

Students are required to meet the following prerequisites for admission to the program:

  1. A bachelor’s degree from an accredited institution.
  2. Undergraduate GPA 2.5 or higher.
  3. Completion of a course in Statistics at the college level with a grade of B or better.
  4. Completion of a course in Quantitative Methods, Calculus, or Pre-calculus with a grade of B or better.
  5. Official undergraduate transcripts.
  6. A résumé and personal statement (which is a writing sample demonstrating capacity to perform at the graduate level).
  7. Two letters of recommendation from academic or professional sources. At least one of these must be academic.
  8. For international students who have not graduated from an accredited undergraduate institution in the United States, a satisfactory TOEFL score (550 paper-based, 213 computer-based or 80 internet-based) along with an International Transcript Evaluation and a course equivalency report must be provided.

 

If an applicant meets all requirements for admission except #3 and/or #4, then that applicant may be granted a probationary admission subject to the conditions stipulated below:

  1. If an applicant has not taken a Statistics course or if the grade earned was below B, then that applicant may be admitted on probation subject to completion of RES 602 Statistics with a grade of B or better.
  2. If an applicant has not taken a Quantitative Methods, Calculus or Pre-calculus course or if the grade earned was below B, then that applicant may admitted on probation subject to completion of MBA 500 Quantitative Methods in Business.

 While not required for admission, students who have not taken a course in accounting, macroeconomics, microeconomics and/or who lack proficiency in the MS Office Suite (Word, PowerPoint, Excel) may be required to take prerequisite courses in each: MBA 504 Survey of Accounting and Finance; MBA 502 Managerial Economics; and a computer information systems course, respectively, before taking the foundation courses in the MBA program.

 

Prerequisites for Those Without an Undergraduate Business Degree

Undergraduate transcripts from M.B.A. applicants are reviewed to determine whether the applicant has completed prerequisite course work in financial accounting, macroeconomics and statistics.

Proficiency in the use of computer applications such as Word, Access, Excel and PowerPoint is essential.

 

M.B.A. Degree Completion Requirements

  1. Complete any necessary prerequisites.
  2. Complete the degree in four calendar years from the date on a student’s initial registration or may be held to any new degree requirements.
  3. Maintain a cumulative 3.0 GPA and achieve a C (2.0) grade or higher in each course.
  4. Complete 12 three-credit courses, including seven to nine foundation courses (21 to 27 credits) and three to five specialization courses (nine to 15 credits).  If a specialization is not chosen, complete 9 to 15 credits from any specialization.  Complete 12 three-credit courses, including seven to nine foundation courses (21 to 27 credits) and three to five specialization courses (nine to 15 credits).  If a specialization is not chosen, complete 9 to 15 credits from any specialization.  
  5. Develop and successfully demonstrate a range of critical thinking skills to complete an oral and written presentation reflecting the integration and application of theory to practice in MBA 690 Strategic Management Seminar.
MBA 600  Leadership and Management of Business Organizations 
MBA 605  Managing for Human Resources 
MBA 610  Legal, Ethical and Social Issues of Business 
MBA 620  Marketing Management in a Global Economy 
MBA 630  Managing Technology for Business Transformation
MBA 640  Managing for Financial Accountability   
MBA 645  Managing for Financial Performance 
MBA 650  Operations Management  3
MBA 690  Strategic Management Seminar  3
COM 500  Theories in Communication and Media 
COM 510  Communication and Media Technologies 
COM 515  Media Law and Regulation 

International Study Opportunity

MBA 660  International Business Studies Abroad 


Independent Study

MBA 697  Independent Study (Non-Degree Credit Hours)  1-3 

 

Business Internship

MBA 698  Business Administration Internship (Non-Degree Credit Hours) 1-2 
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