Course Descriptions
Undergraduate Courses
ACC 201
ACCOUNTING FOR FINANCIAL REPORTING
3 CREDITS
A study of the fundamental principles and procedures of accounting as applied to sole proprietorships, partnerships and corporations. Emphasis is on the accounting cycle, asset valuation, income determination and preparation of financial statements. Advisory note: Students receiving a grade less than C may experience academic difficulty in ACC 202.
ACC 202
ACCOUNTING FOR DECISION MAKING
3 CREDITS
The study of managerial or cost accounting concepts and techniques with applications to planning and control. Emphasis is on cost-profitvolume analysis, branch accounting, variable and absorption costing, cash flows, budgets and statement analysis. Prerequisite: ACC 201.
AVM 102
AVIATION HISTORY
3 CREDITS
A survey of the entire spectrum of aviationóits evolution from balloons to supersonic transports and space travel, its contemporary situation and problems, as well as its potential.
AVM 120
PRIMARY FLIGHT THEORY AND TRAINING, SOLO
3 CREDITS
Provides the student with the theoretical knowledge and practical skills to meet all FAA requirements for solo flight under FAR Part 141 in a single-engine, land class airplane. Lab fee: $100.
AVM 121
PRIMARY FLIGHT THEORY AND TRAINING, PPL
3 CREDITS
Provides the student with the theoretical knowledge and practical skill to complete all FAA written, oral and flight training requirements for the award of the Private Pilot License for single-engine, land class aircraft as required under FAR Part 141. Lab fee: $100. Prerequisite: AVM 120.
AVM 220
INSTRUMENT FLIGHT THEORY AND TRAINING, BASIC
3 CREDITS
Instrument flight theory and training accomplished in compliance with FAR Part 141 that prepares the student to accomplish a ground and flight progress check covering basic attitude instrument flying and basic instrument navigation. Lab fee: $100. Prerequisite: AVM 121.
AVM 221
INSTRUMENT FLIGHT THEORY AND TRAINING, ADVANCED
3 CREDITS
Advanced instrument flight theory and training accomplished in compliance with FAR Part 141 that prepares the student for the FAA written, oral and flight training leading to the instrument rating. Lab fee: $100. Prerequisite: AVM 220.
AVM 226
AVIATION WEATHER
3 CREDITS
A study of atmospheric phenomena, weather principles, forecasting techniques and weather information dissemination as they relate to and impact flight operations.
AVM 230
COMMERCIAL FLIGHT THEORY
3 CREDITS
Provides the required flight theory and prepares the student for the FAA written and oral tests for the commercial pilot certificate. Prerequisite: AVM 221, or instrument rating. Lab fee: $100.
AVM 231
COMMERCIAL FLIGHT TRAINING
1 CREDIT
Completes the required flight knowledge and skills and prepares the student for the FAA flight test leading to the commercial pilot certificate. Prerequisite: AVM 230 or instrument rating.
AVM 250
AVIATION SAFETY AND HUMAN FACTORS
3 CREDITS
A study of the physiological, psychological and physical factors that directly affect air operations and flight safety. Included are reviews and discussions of safety parameters and aircraft accidents and incidents that reflect human factor involvement.
AVM 310
FLIGHT INSTRUCTION METHODS AND PROCEDURES
4 CREDITS
Methodology and requirements of flight instruction that prepare the student for the FAA flight instructorís examination. Flight training and successful completion of all training requirements for the commercial flight instructorís ratings are involved. Lab fee: $30.
AVM 331
AVIATION REGULATION AND LAW
3 CREDITS
A study of the evolution of aviation regulation and law that together govern air transportation and the aviation industry. Included are certain sections of current Federal Aviation Regulations (FARs), landmark court cases that have significantly affected air travel and various conventions and agreements by which domestic and international air transportation are governed.
AVM 346
FIXED-BASE OPERATIONS MANAGEMENT
3 CREDITS
An analysis of all aspects of fixed-base operations, including flight training, charters and rentals, contract services, transient flight operations, and community relations. Study also will include an overview of the contemporary air transportation industry, both domestic and foreign, including the industryís evolution, structure, regulation, administration and its aircraft.
INDEPENDENT STUDY
1-9 CREDITS
AVM 441 AIRLINE AND AIRPORT
OPERATIONS MANAGEMENT
3 CREDITS
An analysis of the application of contemporary management techniques of the airline and airport industries. Included are management functions, current issues, domestic and foreign operations, domestic and foreign regulations, aircraft selection, labor relations, airport master plans and strategic planning. The course will include a major student project.
AVM 471
AIRLINE EMERGENCY CABIN TRAINING
3 CREDITS
At the completion of this course, students will have a basic understanding of airline emergency situation procedures and demonstrate the ability to make appropriate responses. Includes 30 hours of classroom instruction and 15 hours of practical demonstration and practice on aircraft mockups and use of emergency equipment. Prerequisite: Enrollment in the aviation program or approval of the department head.
AVM 472
B-727 PILOT FAMILIARIZATION
3 CREDITS
At the completion of this course, students will have a basic understanding of major B-727 aircraft systems, including Powerplant, Pneumatic, Electrical, Hydraulic, Flight Control, Fuel, Avionics and Instruments. They also will be familiar with preflight planning requirements, to include aircraft limitations and performance, weight and balance computations and use of the National Airspace System. Students are instructed in the location, function and operation of major aircraft systems, including cockpit controls and indications. Includes 45 hours of classroom and part task mockup (PTM) instruction. Prerequisite: AVM 471.
AVM 473
B-727 PILOT SIMULATOR FAMILIARIZATION
3 CREDITS
At the completion of this course students will have basic knowledge and skills for the operation of primary and secondary cockpit controls of the B-727. They will be able to perform normal take-offs and landings, climbs and descents, and turns to headings. They will be able to control the aircraft in both visual and instrument flight conditions. In addition, they will practice and demonstrate basic understanding of steeps turns, approach to stalls, emergency descents, instrument approaches and other advanced maneuvers. They also will experience abnormal and emergency flight situations and demonstrate a basic understanding of appropriate pilot responses. Includes 45 hours of instruction. Includes 20 hours in a full flight simulator (motion and visual). Ten hours will be pilot-incommand (PIC) instruction while occupying the captain position and 10 hours will be support duties from the first officer position, or as an observer. In addition, each four-hour simulator session will include a one-hour briefing and a one-hour debriefing. Prerequisite: AVM 472.
AVM 474
B-737 PILOT FAMILIARIZATION
3 CREDITS
At the completion of this course, students will have a basic understanding of major B-737 aircraft systems, including Powerplant, Pneumatic, Electrical, Hydraulic, Flight Control, Fuel, Avionics and Instruments. They also will be familiar with preflight planning requirements, to include aircraft limitations and performance, weight and balance computations and use of the National Airspace System. Includes 45 hours of classroom and part task mockup (PTM) instruction. Students are instructed in the location, function and operation of major aircraft systems, including cockpit controls and indications.
AVM 475
B-737 PILOT SIMULATOR FAMILIARIZATION
3 CREDITS
At the completion of this course, students will have basic knowledge and skills for the operation of primary and secondary cockpit controls of the B-737. They will be able to perform normal take-offs and landings, climbs and descents and turns to headings. They will be able to control the aircraft in both visual and instrument flight conditions. In addition, they will practice and demonstrate basic understanding of steep turns, approach to stalls, emergency descents, instrument approaches and other advanced maneuvers. They also will experience abnormal and emergency flight situations and demonstrate a basic understanding of appropriate pilot responses. Includes 45 hours of instruction. Includes 20 hours in a full flight simulator (motion and visual). Ten hours will be pilot-incommand (PIC) instruction while occupying the captain position, and ten hours will be support duties from the first officer position, or as an observer. In addition, each four-hour simulator session will include a onehour briefing and a one-hour debriefing. Prerequisite: AVM 474.
AVM 476
B-747 PILOT FAMILIARIZATION
3 CREDITS
At the completion of this course, students will have a basic understanding of major B-747 aircraft systems, including Powerplant, Pneumatic, Electrical, Hydraulic, Flight Control, Fuel, Avionics and Instruments. They also will be familiar with preflight planning requirements, to include aircraft limitations and performance, weight and balance computations and use of the National Airspace System. Includes 45 hours of classroom and part task mockup (PTM) instruction. Students are instructed in the location, function and operation of major aircraft systems, including cockpit controls and indications.
AVM 477
AIRLINE TRANSPORT PILOT (ATP) CERTIFICATE
3 CREDITS
This course will result in attaining the Airline Transport Pilot (ATP) certificate. Lynn University is authorized under our FAR Part 142 certificate to provide ATP training. The syllabus is FAA approved. Lynn students will receive academic credit for this work. A student may take the ATP credit or the 737 familiarization credit, but not both. Prerequisites: FAA Commercial License and 1500 flying hours. A lab fee is required.
AVM 481
AVIATION SEMINAR (MEETS UPPER-LEVEL DIALOGUE REQUIREMENTS)
1-9 CREDITS
A series of discussions and an analysis of contemporary management problems in aviation. Individual student research and reports are required. Prerequisite: Permission of advisor/dean.
AVM 482
AIR TRAFFIC BASICS
3 CREDITS
Every day, thousands of Air Traffic Controllers across the country work tirelessly to ensure the safe flow of traffic throughout the National Airspace System. This course, Air Traffic Basics, is designed to expose students to this dynamic and rewarding career path. Upon completion of the course, students will be prepared to take the ATSAT air traffic control entrance exam. The test is administered at various times throughout the year by the FAA.
BUS 101
APPAREL INDUSTRY
3 CREDITS
An examination of the scope of fashion industry opportunities. The production and distribution of fashion products are explored, leading to an awareness of interaction of various aspects of the industry.
BUS 170
MICROECONOMICS
3 CREDITS
Introduces the student to the basic principles of microeconomics, which are concerned with the interrelationship of individual business firms, industries, consumers, workers and other factors of production that comprise a modern economy.
BUS 171
MACROECONOMICS
3 CREDITS
Introduces the student to the basic principles of macroeconomic concepts and their importance in our economy. Concepts include national income, total consumption, total investment and the influence of the nationís economy upon contemporary social problems.
BUS 240
RETAIL BUYING
3 CREDITS
The course focuses on the role of the buyer in the retail organization and on buying techniques in the planning, obtaining and controlling of merchandise assortments. Consumer buying motivations are analyzed in terms of implications for retail buying. Prerequisite: BUS 101 and DQR 100.
BUS 255
FUNDAMENTALS OF E-BUSINESS
3 CREDITS
This course provides an overview of electronic business, the Internet, the World Wide Web and enabling technologies. The course explores how todayís advanced technologies impact business systems and processes. It also discusses connectivity and the relationship between the organization and its constituencies, which may include customers and suppliers, among others. It also will address corporate, national and global information infrastructures. Additionally, this course will cover important peripheral matters such as auditing procedures, risks, ethics, privacy, and legal and security issues.
BUS 270
MANAGING ORGANIZATIONS
3 CREDITS
Introduction to the basic concepts of organizational management. Emphasis is on analysis of managerial functions and organizational behavior factors that influence effective management.
BUS 300
FASHION EVENTS MANAGEMENT
3 CREDITS
Fashion events and their role in retail sales are examined. Course requirements include research, analysis and forecasting of fashion trends and presentation of fashion events. Individual projects are required, including detailed plans for a fashion event. Group projects are also incorporated in the course, including community contacts with local apparel firms. Prerequisites: BUS 101, BUS 240, MKT 250.
BUS 310
SMALL BUSINESS MANAGEMENT
3 CREDITS
A study of how small businesses and entrepreneurial ventures are started. The course concentrates on formulating a basic understanding of small businesses and new business ventures. Particular emphasis is given to recognizing and evaluating new opportunities and on how to begin gathering resources for opportunities that prove viable. Prerequisites: BUS 270.
BUS 311
FINANCIAL MANAGEMENT
3 CREDITS
Covers the theories, practices, procedures and problems involved in modern corporate financial management and financial analysis common to investment and business financial management decisions, with special attention paid to the analysis of corporate equity and debt securities.
BUS 316
RETAILING MANAGEMENT
3 CREDITS
Study of organization and operation of retail establishments from a management perspective. Topics include customer service, information systems, staffing and managing responsibilities. Prerequisites: BUS 101.
BUS 321
INVESTMENTS
3 CREDITS
The role of investment banking in the financial organization is covered, along with investment banking houses, relations of investment banking to other financial institutions, regulation of investment banking and the security markets and current problems and developments in investment banking. Prerequisites: BUS 311.
BUS 322
STATISTICS FOR BUSINESS AND ECONOMICS (MEETS UPPER-LEVEL DIALOGUE REQUIREMENTS)
3 CREDITS
A conceptual introduction to the field of statistics and its many applications, particularly in the fields of business and economics. Topics include descriptive statistics, probability distributions, sampling, hypothesis testing, regression analysis and statistics methods for quality control. Prerequisite: DQR 200 and CMS 350.
BUS 350
HUMAN RESOURCE MANAGEMENT
3 CREDITS
A comprehensive study of the practice of modern manpower management. Areas of concentration include employee recruitment, placement and development; performance appraisal techniques; comprehensive systems; employee benefits design; and training program design and evolution. Prerequisite: BUS 270.
BUS 370
BUSINESS – SPECIAL TOPICS
1-9 CREDITS
A course that will explore different areas of business. Topics may include specific industries, organizational behavior, legal aspects, finance, management strategies and e-commerce. Prerequisite: BUS 270. Can be repeated for credit as topics change.
BUS 371
FASHION INDUSTRY TOUR
3 CREDITS
Held in a fashion center, this seminar consists of an orientation to the city and seminars in a variety of areas by professionals in the field of sales, apparel design, fashion retail, advertising, apparel manufacturing and journalism. The offering provides an overview of the fashion industry at work. Discussion and required written projects focus on current topics of concern to the primary and secondary markets and retailers. Enrollment is limited. Prerequisites: Completed 60 credits and permission of the instructor.
BUS 397
INDEPENDENT STUDY
1-9 CREDITS
BUS 372 (MEETS UPPER-LEVEL DIALOGUE REQUIREMENTS)
THE LEGAL ENVIRONMENT OF BUSINESS
3 CREDITS
This course addresses the legal and ethical assumptions of laws and administrative rules and procedures that affect the management process. Prerequisite: BUS 270.
BUS 411
MANAGING APPAREL PRODUCT DEVELOPMENT
3 CREDITS
Topics include analysis of design and construction methods, CAD techniques, global sourcing, apparel manufacturing processes, quality control and management of apparel production. Student projects required. Prerequisites: Senior Standing.
BUS 425
OPERATIONS MANAGEMENT
3 CREDITS
Survey and analysis of the various quantitative tools and techniques used to make strategic and tactical decisions to increase productivity in the manufacturing and service sectors. Topics include linear programming, forecasting, decision analysis, scheduling, quality and inventory management. A basic understanding of college level algebra is required, as well as simple spreadsheet (EXCEL) skills. Prerequisites: BUS 322 and CMS 350.
BUS 435
PROJECT MANAGEMENT
3 CREDITS
Overview of the concepts, practices and quantitative techniques necessary to manage interrelated tasks and resources necessary to successfully complete a project. Topics will include all phases of the project life cycle, planning and control and project personnel management. Project simulations and Microsoft Project will be used throughout the course.
BUS 446
ENTREPRENEURSHIP, CREATIVITY AND ETHICS
3 CREDITS
Course content explores historical and external forces that impact entrepreneurial efforts in business enterprises. Emphasis will be on the role of government as it influences business goals, structures and operations of U.S. enterprises. Legal and regulatory constraints as well as political, social and technological factors that influence managerial/nonmanagerial behavior in the firm and the firmís impact on society will be discussed. Prerequisites: ACC 202 and MKT 250.
BUS 460
BUSINESS STRATEGY
3 CREDITS
Theory and practice of determining and implementing policy. Actual case studies of business organizations, including the determination of top-level company policy in such functional areas as finance, marketing and production are studied. Prerequisite: Senior business majors only.
BUS 480
APPAREL INDUSTRY SEMINAR
3 CREDITS
A capstone course for fashion students to integrate merchandising, management, design production and marketing topics in preparation for employment in the industry. Guest speakers are incorporated. Student presentations required. Prerequisites: Senior standing.
BUS 495
INTERNATIONAL STUDY ABROAD PROGRAM
6 CREDITS
A four- to five-month internship in the studentís area of study will be conducted through a partner university or college. The partnership schools (for example, Lynn Universityís sister campus in Dublin, Irish American University; Katoh Schools and Fuji Phoenix College in Gotemba, Japan; and …cole CondÈ in Lyon, France) cooperate with Lynn University in the administrative and academic support of each otherís students in their respective countries. The study abroad program offers language and other appropriate area study courses, plus living accommodations and, where possible, work assignments in local community businesses. The study abroad program is mentored by a business faculty member. This experience provides the opportunity for the student to live and develop in another country both socially and academically. Participation in the study abroad program requires that a sufficient number of concentration courses plus other language requirements be met to the satisfaction of the College of Business and Management. Prerequisite: Permission of advisor or dean.
BUS 498
BUSINESS INTERNSHIPS
1-9 CREDITS
Opportunity for business students to gain on-the-job experience through an internship placement. Prerequisites: Permission of college internship liaison, 2.5 cumulative GPA in major and/or departmental approval. Offered: Fall, Spring, Summer.
CMS 200
COMPUTER APPLICATIONS
3 CREDITS
An introduction to computers and to how they can be used as a tool in business and society. The course prepares the student to understand the many facets associated with the application of computers and provides an opportunity to develop the Microsoft Office skills necessary to utilize computers as a tool in both their professional and personal environments. Lab fee: $30.
CMS 315
MANAGEMENT INFORMATION SYSTEMS
3 CREDITS
An introduction to the concept of information systems and their interaction related to business problems. The course introduces the student to the form of structured information systems and provides a basis for students to specify and develop programs and systems using directed structured analysis and programming methods. Prerequisites: CMS 200 and BUS 270.
CMS 350 (MEETS UPPER-LEVEL DIALOGUE REQUIREMENTS)
SPREADSHEET DESIGN AND APPLICATION
3 CREDITS
Concepts and principles of spreadsheet programs and their use in the manipulation and management of numerical data are explored. The course is directed toward students in all disciplines. Microsoft Excel will be used. Activities in the course include constructing advanced financial spreadsheet models, printing graphs from spreadsheets, searching and sorting spreadsheet databases and automating spreadsheet options with macro programs. Lab fee: $30. Prerequisite: CMS 200.
INTRODUCTION TO HOSPITALITY AND TOURISM
3 CREDITS
Covers the growth and progress of the hospitality industry and how hospitality and tourism businesses are organized, financed and operated. The industry’s opportunities and future trends are stressed.
HA 125INTRODUCTION TO SPORTS AND RECREATION MANAGEMENT
3 CREDITS
A survey of the history, organizational structure and future direction of the sports and recreation industry.
HA 140
FRONT OFFICE OPERATION
3 CREDITS
A study of front office procedures and operations, including identification and duties of the frontoffice staff, guest relations, front office salesmanship, room procedures and handling of cash/credit transactions.
HA 290HOSPITALITY INTERNSHIP
1-9 CREDITS
Includes 200 hours of work in the hospitality industry. The field experience will be accompanied by reports, journals and faculty conferences. Prerequisites: Permission of college internship director, 2.5 cumulative GPA in major and/or departmental approval.
HA 300HOSPITALITY SPECIAL TOPICS
3 CREDITS
The purpose of this course is to select special topics that are not covered in existing courses and expose the students to recent developments and future research in the hotel industry.
HA 306SPORTS SPECIAL TOPICS
1-9 CREDITS
The purpose of this course is to select special topics that are not covered in existing courses and expose the students to recent developments and future research in the sports industry.
HA 310HOSPITALITY INDUSTRY LAW
3 CREDITS
An analysis of the legal aspects of operating all types of hospitality facilities. The course explains precedents of common law and statutes relating to responsibility for guests, employees and property; limitation of liability; negligence; and other legal relationships for hotels, motels, restaurants and clubs.
HA 311 (MEETS UPPER-LEVEL DIALOGUE REQUIREMENTS)MANAGERIAL ACCOUNTING FOR THE HOSPITALITY INDUSTRY
3 CREDITS
Presents managerial accounting concepts and explains how they apply to specific operations within the hospitality industry. Includes understanding financial statements, budgeting, operational costs, internal control and planning cash flow. Incorporates the latest revision to the uniform system of accounts. Emphasis is placed on the need for and use of timely and relevant information as a vital tool in the management process. Lab fee: $30. Prerequisite: HA 201 or ACC 201.
HA 313 (MEETS UPPER-LEVEL DIALOGUE REQUIREMENTS)SPORTS LAW AND RISK MANAGEMENT
3 CREDITS
An examination of the legal aspects of amateur and professional sports with an emphasis placed on the review of contracts, torts and labor relations. Specific attention is given to league-wide collective bargaining, standard player contracts, intellectual property rights and disability law in athletics. Risk management is explored through case studies.
HA 331HOSPITALITY STUDY TOURS
3-9 CREDITS
On-site experience at hospitality businesses for an evaluation of a domestic property. Management procedures, concepts and styles of operation will be scrutinized.
HA 332INTERNATIONAL STUDY TOURS
3-9 CREDITS
On-site experience at international hospitality businesses for a comparative evaluation of a domestic international property. Management procedures, concepts and styles of operation will be scrutinized.
HA 345FOOD PRODUCTION
3 CREDITS
This course will serve as an introduction to food production techniques and will include: processing of meats, stocks and sauces, continental cuisine, and regional cuisines of America. $100 Lab Fee. Prerequisite: HA 100.
HA 347FOOD SERVICE SANITATION
3 CREDITS
Details the fundamentals of food sanitation for food service employees and covers practical guidance in safe food handling without neglecting the scientific principles underlying good sanitation practices.
HA 348FOOD AND BEVERAGE CONTROL COSTS
3 CREDITS
This course will include a thorough analysis of food, beverage and labor cost control techniques from a management perspective.
HA 349FOOD AND BEVERAGE MANAGEMENT
3 CREDITS
Food and beverage management will be explained through the following areas: dining room management, beverage management, storeroom management, nutritional analysis and menu planning.
HA 350MANAGEMENT INFORMATION SYSTEMS FOR THE HOSPITALITY INDUSTRY
3 CREDITS
Covers advanced topics such as computer system feasibility studies, designing a computer system and an in-depth study of lodging and resort Property Management Systems (PMS). PMS front office, PMS back office and PMS interfaces will be stressed. Lab fee: $30.
HA 355CUSTOMER SERVICE
3 CREDITS
An emphasis on the development of company policies and strategies pertaining to the execution of good customer service. It also provides the techniques and methods to train personnel in the implementation of standards relating to customer service. Evaluation methods focusing on consumers, their needs and the skills needed to anticipate these needs as well as developing solutions to customer problems and complaints.
HA 365HOSPITALITY HUMAN RESOURCES MANAGEMENT
3 CREDITS
Focus is on application of human resources principles to the hospitality industry including selection, employment law, and health and safety.
HA 375HOSPITALITY STRATEGIC MARKETING
3 CREDITS
Examines marketing, the concept and the process, how to conduct research for strategic planning, target marketing, positioning strategy, advertising and evaluation of case studies.
HA 376SPORTS MARKETING
3 CREDITS
The contrast and comparison of basic marketing concepts as they relate to amateur and professional sports. Includes promotion and public relations, strategic marketing planning, consumer behavior, representation of the professional athlete, team media relations, marketing information management, market planning and marketing technology.
HA 390HOSPITALITY INTERNSHIP
1-9 CREDITS
Includes 200 hours of field work in the hospitality industry. The field experience will be accompanied by readings, reports, journals and faculty conferences. Prerequisites: Permission of college internship liaison, 2.5 cumulative GPA in major and/or departmental approval.
HA 413 (MEETS UPPER-LEVEL DIALOGUE REQUIREMENTS)POLICY & ETHICS IN SPORTS
3 CREDITS
A critique of existing policies for managing sports organizations and development of an ethical compass to assist students to guide them through the various challenges faced in the sporting industry. The course will analyze issues related to sports morality, including worldwide sociological influences and philosophical principles.
HA 414ORGANIZATION AND MANAGEMENT IN PROFESSIONAL SPORTS
3 CREDITS
An exploration of the fundamentals of managing professional sports, including organizational structure of league-based and individual sports. The course includes an overview of ownership, franchise operations, governance, broadcasting, labor/management relations, licensing and sponsorship.
HA 415ORGANIZATION AND MANAGEMENT IN AMATEUR AND INTERCOLLEGIATE SPORTS
3 CREDITS
Investigation of the specific issues facing intercollegiate, amateur and Olympic athletics. The course includes an in-depth examination of NCAA structure, management and rules compliance; an overview of Olympic host-city site selection, marketing and operations; and attentiveness to recreational sports administration, including youth sports.
HA 416SPORTS AND RECREATION FACILITIES
3 CREDITS
This course provides an understanding of recreational facilities and the layout of space allocation, both indoors and outdoors. Emphasis is placed on equipment, construction and maintenance of facilities.
HA 427FACILITY PLANNING, DESIGN & MANAGEMENT
3 CREDITS
The cultural importance of hotel design has never been greater, becoming the mirror for consumer aspirations and the pivotal point for innovation in architecture and design. With a burgeoning interest in eco-resorts, spas and retreats, this course investigates hotels as both the leaders of style and as the antidote to the negative aspects of modern life, taking into consideration the functional aspects of facility planning and management.
HA 428EVENT AND CONFERENCE MANAGEMENT
3 CREDITS
An advanced investigation of the logistics and managerial considerations involved with the social function, meeting, conference and convention aspects of hotel and resort operations. Studies are focused on planning, executing and analyzing the success of events, including on-premise catering and banquets.
HA 445ADVANCED FOOD PRODUCTION
3 CREDITS
This course will provide advanced food production analysis in the following areas: quantity food production, health conscious cuisine and Garde Manger. $100 Lab Fee.
HA 446SPORTS & RECREATION SEMINAR
1-9 CREDITS
Advanced topics related to the management and operation of different types of club and recreational facilities will be discussed. Contemporary topics and trends, as well as current research, will be covered.
HA 456RESORT MANAGEMENT & OPERATIONS
3 CREDITS
Investigates the structure and logistics involved in the operation of hospitality facilities including resorts, vacation-ownership properties, clubs and spas. Examines the various responsibilities of the engineering and maintenance departments, reviews environmental issues, renovation considerations, building operation systems, resource management and housekeeping operations.
HA 481 (MEETS UPPER-LEVEL DIALOGUE REQUIREMENTS)SENIOR SEMINAR
3 CREDITS
This capstone course will include current issues in personal and professional development for the hospitality manager. Topics include ethics, change management, sustainability and strategic management. Additionally, a capstone project will be completed. Prerequisite: Senior standing or consent of instructor.
HA 493ADVANCED INTERNSHIP IN RESORT & HOTEL MANAGEMENT
1-9 CREDITS
Students must complete an additional 200 hours of supervised work experience with an approved project in resort and hotel management during which managerial exposures are required. Prerequisites: Permission of college internship director, 2.5 cumulative GPA in major/ or departmental approval.
HA 494ADVANCED INTERNSHIP IN SPORTS MANAGEMENT
4 CREDITS
Students must complete an additional 200 hours of supervised work experience with an approved project in sports and recreation management during which managerial exposures are required. Prerequisites: Permission of college internship director, 2.5 cumulative GPA in major/ or departmental approval.
HA 499INDEPENDENT STUDY IN HOSPITALITY
1-9 CREDITS
Independent research projects or other approved phases of research or independent study. Prerequisite: Permission of the curriculum coordinator.
INB 390
GLOBAL BUSINESS ENTERPRISE
3 CREDITS
This course is an introduction to doing business in the global arena. Emphasis will be placed on the importance of understanding and appreciating host country culture as a key for successful business endeavors. Areas such as economic analyses, political/legal assessments and market research will be applied to international business decision making and strategy development. The role of international agencies and the mechanics of trade will be introduced.
INB 391
COMPARATIVE ECONOMIC SYSTEMS
3 CREDITS
This course provides an overview of the opportunities and challenges relevant to the conduct of business in dissimilar economic systems. Students will compare international business as it is characteristically affected by differing national economic and political philosophies, patterns or government-business relationships and strategies for economic development. Prerequisites: BUS 171, INB 390.
INB 393
INTERNATIONAL MONETARY RELATIONS
3 CREDITS
This course is designed to expose the student to the workings of the international financial management environment, foreign exchange risk management, multinational working capital management and financing of foreign operations. Prerequisites: INB 390 and BUS 311 or permission of instructor.
INB 491
MULTINATIONAL CORPORATION ñEVOLUTION AND CURRENT ISSUES
3 CREDITS
Students will analyze the effects of currently emerging issues on developing or defending competitive international business performance. Through the integrative exercise of theory, concepts and tools acquired in their prior courses, students will demonstrate their ability to apply that broad foundation of knowledge to the formulation of strategies and tactics specific to the changing scenarios characteristic of the constantly fluid international business environment. Prerequisite: INB 390 or permission of instructor.
INB 492
LEGAL ASPECTS OF INTERNATIONAL BUSINESS
3 CREDITS
A survey of international laws, regulations and codes, as well as international institutions responsible for regulating intercourse among nations. Historical foundations will be presented along with contemporary issues and dilemmas that face the ìglobal village.î Prerequisite: BUS 372 and INB 390.
INB 496
INTERNATIONAL STUDY ABROAD IN BUSINESS
3-9 CREDITS
International studies abroad in business stress the unique experience of study in foreign countries and direct contact with other cultures. Students will acquire knowledge in various facets of international business in the context of social, political and economic environmental forces. Studies abroad in business may count for up to nine credits, depending on the nature and scope of the project, with 15 contact hours of instruction necessary for each hour of credit earned. Students considering enrollment in international studies in business should plan with their advisor how such credits earned are to be applied before registration. Prerequisite: Permission of advisor or dean. Course can be taken a total of three times.
MKT 250
PRINCIPLES OF MARKETING
3 CREDITS
Introduces the student to a broad functional understanding of marketing. Topics include buyer behavior, product planning, channels of distribution, price policies and promotional activities.
MKT 305
CONSUMER AND ORGANIZATIONAL BEHAVIOR
3 CREDITS
A study of the consumer decision process. The course focuses on consumer branding, the product adoption process, the impact of current issues (leisure time, working women and the elderly) and the development of marketing strategies to encourage a positive consumer response. Prerequisite: MKT 250.
MKT 350
INTEGRATED AND ELECTRONIC MARKETING COMMUNICATIONS
3 CREDITS
An overview of the promotional aspect of the marketing mix, including sales promotion and public relations. Emphasized are the interactions of these areas in advertising strategy planning. Also examined are the influence of advertising and its responsibilities to society. Course project required involving research, analysis and presentation. Prerequisite: MKT 250.
MKT 370
MARKETING – SPECIAL TOPICS
1-9 CREDITS
This course explores different areas of marketing. Topics may include specific industries, telemarketing, relationship marketing, direct marketing and marketing on the Internet. Can be repeated for credit as topics change. Prerequisite: MKT 250.
MKT 392
GLOBAL MARKETING
3 CREDITS
A study of marketing management activities from the perspective of firms doing business across national boundaries. Emphasis is upon aspects of marketing that are unique to international business and problem solving within an international context. Course components include a theoretical analysis of the causes of international trade including comparative advantage, Heckcher-Ohlin theory and more recent theories. Other topics include international trade policy, economic integration, trade problems of developing countries and the role of multinational corporations in world trade. Prerequisites: MKT 250 and INB 390.
INDEPENDENT STUDY
1-9 CREDITS
MKT 430
MARKETING RESEARCH
3 CREDITS
Introduction to the techniques and tools of market research as an aid to decision making. Topics include problem definition, research methods, research project design and results interpretation. Prerequisites: MKT 250 and BUS 322.
MKT 444
BUSINESS MARKETING MANAGEMENT
3 CREDITS
The focus is on managing the opportunities and challenges of firms that develop, produce and market products or services to other organizations. Study areas include the marketing mix as well as buying behavior, partnering, relationship building and marketing networks. Prerequisite: MKT 250.
Graduate Courses
COM 510COMMUNICATION AND MEDIA TECHNOLOGIES
3 CREDITS
Studies the development, implementation, role and impact of technology in communication and media with a focus on emergent technologies and how they are adopted by the mass media.
COM 515MEDIA LAW AND REGULATION
3 CREDITS
Examines the development and impact of media communication law, including the international and domestic regulation of the electronic media.
COM 550MEDIA AND CULTURE
3 CREDITS
This course offers an overview of media research on cultural differences relating to domestic and international concerns. Theories and research pertaining to international media and multicultural communication are reviewed.
HA 525FOOD SERVICE ADMINISTRATION
3 CREDITS
Food service systems and operations. Controls and financial management of efficient food service operations.
HA 530
RESORT DEVELOPMENT AND MANAGEMENT
3 CREDITS
Principles of resort management with particular reference to the social, economic and environmental issues involved in resort development and management.
HA 550HOSPITALITY MANAGEMENT EDUCATION
3 CREDITS
An overview of educational research, curriculum development and the role of the faculty member in hospitality management education.
HA 555FINANCIAL MANAGEMENT
3 CREDITS
An overview of long- and short-term financial management in the service industry, including pricing, cost analysis, forecasting and financial statement analysis.
HA 575SERVICE MANAGEMENT
3 CREDITS
An integrated approach to the marketing, operational and human aspects of managing a service business. Case studies of service businesses provide the major focus for service management analysis.
HA 597INDEPENDENT STUDY IN HOSPITALITY MANAGEMENT
1-3 CREDITS
Opportunities to explore both career directions and areas of individual interest.
HA 525FOOD SERVICE ADMINISTRATION
3 CREDITS
Food service systems and operations. Controls and financial management of efficient food service operations.
MBA 600
LEADERSHIP AND MANAGEMENT OF BUSINESS ORGANIZATIONS
3 CREDITS
Introduces students to leading thinkers in business today and to influential theories and approaches to contemporary business issues. Organizational styles, innovation and change, globalization, and technology are among the issues analyzed to determine best practices for leaders and managers. Students will apply these ideas, theories and strategies to analyses of case studies and to examples from their own professional lives.
MBA 605
MANAGING HUMAN RESOURCES
3 CREDITS
A comprehensive study of human resource management in the corporate environment; special emphasis on topics encompassing planning, recruitment, training and development, appraising performance measures, incentive awards, employee benefits, safety and health and creating a high-performance work environment by a team of individuals.
MBA 610
LEGAL, ETHICAL AND SOCIAL ISSUES OF BUSINESS
3 CREDITS
An advanced analysis of legal issues affecting organizations, this course examines common law; federal, state and local statutes; corporate structure and legal liabilities affecting organizations. Students explore the influence of regulatory issues on business decisions while considering ethical and social perspectives. Legal and moral aspects of management are analyzed and compared.
MBA 620
MARKETING MANAGEMENT IN A GLOBAL ECONOMY
3 CREDITS
This course focuses on the major decisions that marketing managers and top management face in their efforts to mesh the objectives, core competencies and resources of an organization with the opportunities and threats in an increasingly global marketplace. Students apply marketing thinking to products and services for any profit or not-forprofit organization.
MBA 621
INTERNATIONAL MARKETING
3 CREDITS
An examination of how a company markets an existing product in new global markets and how a company develops a new product for a global market. This examination occurs in the framework of foreign entry, local marketing abroad and global management. Prerequisite: MBA 620.
MBA 625
INTEGRATED MARKETING COMMUNICATIONS
3 CREDITS
Integration of every form of communication to deliver the same powerful message. Students use a customer-focused approach that combines the full range of information tools and points of contact to build customer loyalty. They also develop strategies for the allocation of communications resources. Prerequisite: MBA 620.
MBA 628
SPECIAL TOPICS IN MARKETING
3 CREDITS
Covers current or leading-edge topics in the marketing field. Topics may include brand asset management, new product development, marketing research, advertising management, business-to-business marketing or multicultural marketing. Prerequisite: MBA 620.
MBA 630
MANAGING TECHNOLOGY FOR BUSINESS TRANSFORMATION
3 CREDITS
An examination of key management challenges in building and using information systems, including understanding system requirements for the environment in which the organization operates, creating an information architecture to support organizational goals, and designing systems that managers can control and understand in a socially and ethically responsible manner.
MBA 640
MANAGING FOR FINANCIAL ACCOUNTABILITY
3 CREDITS
Accounting as a managerial tool for business strategy and implementation. Key topics include customer satisfaction, total valuechain analysis, continuous improvement, and planning and control techniques linked to key success factors.
MBA 645
MANAGING FOR FINANCIAL PERFORMANCE
3 CREDITS
An analysis and comparison of the various techniques that aid in the decision-making process. Major themes stressed include shareholder wealth maximization, cash flow management, the international aspects of financial management and the standards of ethical behavior adopted by managers.
MBA 646
MEASURING AND MANAGING VALUE
3 CREDITS
Application of financial theory and models to valuing companies and investment projects. Topics include valuation techniques, forecasting and analysis of financial statements, estimation of incremental cash flows, determination of cost of capital, valuation of projects and companies, and valuation for mergers and acquisitions. Valuation techniques taught in this course include: Capital Asset Pricing Model (CAPM), Arbitrage Pricing Theory (APT), equity valuation models, discounted cash flow models and financial ration models. Also covered are strategies for WACC determination and global risk determination (Beta). Prerequisite: MBA 645.
MBA 647
PORTFOLIO MANAGEMENT AND ANALYSIS
3 CREDITS
This course acquaints students with modern practices of valuing financial securities and managing investment portfolios. Topics include: securities and capital markets, portfolio optimization methods, asset management and allocation strategies for institutional and individual investors, domestic and international portfolio management, risk management and performance measurement techniques, and efficient market equity valuations. Prerequisite: MBA 645.
MBA 648
DEVELOPMENT STRATEGIES
3 CREDITS
This course is designed to introduce students to the concepts, strategies and tactical efforts managers and executives need to successfully plan and execute global development efforts. Topics covered in this course include a thorough review of the various corporate development strategies available to companies wanting to reevaluate, expand or restructure their operations. Among the specific areas covered are: Greenfield expansion, strategic alliances, joint ventures, acquisitions, IPOs and divestitures. The effects of complex international and domestic economic and political forces on all development projects are emphasized. Prerequisite: MBA 646.
MBA 650
OPERATIONS MANAGEMENT
3 CREDITS
A comprehensive analysis and comparison of the various techniques that can increase productivity for manufacturing and service operations. Provides an opportunity to assess the methods used in striving for long-term strength and growth in economic enterprises.
MBA 660
INTERNATIONAL BUSINESS STUDIES ABROAD
3 CREDITS
International Business Studies Abroad stresses the unique experience of study in foreign countries and direct contact with other cultures. Students will acquire knowledge in various facets of international business in the context of social, political and economic environmental forces. Studies abroad may be substituted in the M.B.A. program curriculum for one course. Program coordinator approval is required for the substitution.
MBA 661
INTERNATIONAL TRADE AND INVESTMENT
3 CREDITS
This analysis of international trade and investment from the perspective of globalization focuses on the traditional theories of trade and investment. The normative aspects of international economics and commerce and the latest development and integration of the world economy will be discussed.
MBA 665
INTERNATIONAL FINANCE
3 CREDITS
Overview of the tools (e.g. hedging, swaps, counter trade) and methods financial managers use to solve financial problems that emanate from fluctuating currency exchange rates, currency exchange controls, tariffs, taxes, inflation and accounting practices.
MBA 668
SPECIAL TOPICS IN INTERNATIONAL BUSINESS
3 CREDITS
Lectures and seminars on advanced selected topics in international business such as international marketing, international management, comparative economic systems and international law.
MBA 671
AVIATION ORGANIZATION OPERATION
3 CREDITS
An examination of organizational systems and management in the aviation industry. The emphasis is on development and integration of effective work elements, as well as the varying personnel concerns that must be resolved for successful leadership in the aviation industry. Topics provide insights into behavior, structure, authority, motivation, leadership, organizational development and social responsibility. Student gain an appreciation of the principles, research and applications of organizational theory to the aviation industry.
MBA 675
AIRPORT OPERATIONS
3 CREDITS
Focuses on preparation for the American Association of Airport Executives (AAAE) Certified Member designation. It is a study of management and regulatory issues relevant to airport management enabling the student to perform as a leader in the airport and aviation environment. These studies will encompass all aspects of airport and airway management. This course prepares the student to successfully complete the AAAE Certified Member designation examination resulting in one of the most prestigious distinctions in the airport industry.
MBA 678
SPECIAL TOPICS IN AVIATION MANAGEMENT
3 CREDITS
Lectures and seminars on advanced selected topics in Aviation Management such as airport security, effects of terrorism on aviation, effects of increased special use airspace on the national airway system and advances in air traffic control. The class also will introduce the student to the impact of other real-world issues as they occur during the semester.
MBA 690
STRATEGIC MANAGEMENT SEMINAR
3 CREDITS
This capstone seminar for the M.B.A. program requires that students demonstrate their ability to integrate and apply theory to practice in case studies and experiential exercises that require the mastery of strategic thinking. NOTE: Must be completed in the last term, or with advisor’s approval may be completed in the next-to-last term of study.
MBA 697
INDEPENDENT STUDY
1-3 CREDITS
Opportunities to explore both career directions and areas of individual interest.
MBA 698
BUSINESS ADMINISTRATION INTERNSHIP
1-2 CREDITS
This supervised internship with a for-profit or not-for-profit business is designed for those who do not have business experience. Students must maintain a written log and submit reports and evaluations to the field supervisor. An internship project on a related topic is required in order to demonstrate integration of theory with application in business administration. The project is submitted to the faculty advisor. Students also are required to meet regularly with the field supervisor and the faculty advisor.
SPORTS ADMINISTRATION
3 CREDITS
Application of management theory and practice to sports administration. Emphasis on organizing, structuring and maintaining a successful department. Day-to-day operations reviewed along with facility management, fiscal and budgetary aspects, personnel selection and supervision, public relations, and office management.
SAM 535ISSUES IN INTERCOLLEGIATE AND PROFESSIONAL SPORTS ADMINISTRATION
3 CREDITS
An overview of critical issues of national interest in both collegiate and professional sports: Title IX, Gender Equity, scholarships and payment of athletes, recruiting policies, professional agents, and other current matters of prime importance in the field.
SAM 597INDEPENDENT STUDY IN SPORTS AND ATHLETICS ADMINISTRATION
1-3 CREDITS
Opportunities to explore both career directions and areas of individual interest.
SAM 610SPORTS MANAGEMENT, MARKETING AND PUBLIC RELATIONS
3 CREDITS
The purpose of the course is to expose students to various aspects of the sports marketplace, including, but not limited to, athlete representation, and legal issues including, but not limited to, the Internet, individual and corporate marketing, and public relations strategies. The course will examine trends in the industry, analyzing their present and future effects on both the particular sport and sports in general.
SAM 620SPORTS PSYCHOLOGY
3 CREDITS
Study of selected and specialized current topics in the field of sports psychology. Included are the processes underlying and resulting from group interactions, with particular reference to the study of personal growth in the areas of sports.
SAM 630LEGAL ASPECTS OF ATHLETICS
3 CREDITS
General overview of the fundamentals of sports law. Emphasis on those areas of sports law that impinge on the daily business routines of lawyers and sports professionals. Topics include school, coach and medical liability, as well as liability, injuries, warnings, waivers, contracts, and discrimination.
SAM 631SPORTS AND ATHLETICS GOVERNANCE
3 CREDITS
Introduction to the structure and principles of governance in Intercollegiate Athletics for institutions that are members of the National Collegiate Athletic Association (NCAA) and the National Association of Intercollegiate Athletics (NAIA). Focus on the structure and responsibilities of the NCAA/NAIA, the constitution and bylaws, application of rules and regulations, the structure and responsibilities of the university/college compliance office, and ethics. Upon completion, members should be capable of passing the NCAA annual recruiting examination.
SAM 670SPECIAL TOPICS IN SPORTS AND ATHLETICS ADMINISTRATION
3 CREDITS
This course addresses various topics of current interest not covered in other courses and particularly related to coaching administrative skills that meet state certification requirements in education or other areas.
SAM 680BEGINNING INTERNSHIP IN SPORTS AND ATHLETICS ADMINISTRATION
3 CREDITS
The internship provides an opportunity to apply beginning knowledge and theory to professional practice. Prerequisites: Permission of college internship liaison, 2.5 cumulative GPA in major and/or departmental approval.
SAM 681ADVANCED INTERNSHIP IN SPORTS AND ATHLETICS ADMINISTRATION
3 CREDITS
The internship provides an opportunity to apply advanced knowledge and theory to professional practice.
