Bachelor of Science in Marketing

Time of day and term options for completing this degree:

Day Undergraduate

  • Courses are available during the day
  • Courses are normal (16 week) terms

Course Descriptions
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The courses in the marketing major cover a variety of concepts necessary to the understanding of how marketing impacts the corporate bottom line and include hands-on projects that provide valuable experience that increases their future career opportunities.

University Core Requirements

42 Credits

College of Business Core Requirements

37 Credits
BUS 180
 Principles of Economics
 3
BUS 210
 Entrepreneurship and Innovation
 3
BUS 270
 Principles of Management and Leadership
 3
ACC 202
 Accounting for Decision Making
 3
MKT 250
 Principles of Marketing
 3
BUS 303
 Professional Career Development
 1
BUS 311
 Financial Management
 3
BUS 322
 Statistics for Business and Economics
 3
BUS 350
 Human Resource Management
 3
BUS 372
 Social, Legal, and Environmental Responsibilities of Business
 3
BUS 425
 Operations Management
 3
BUS 460
 Business Strategy
 3
BUS 498
 Business Internships
 3

Marketing Major Requirements

15 Credits
BUS 255
 Fundamentals of E-Commerce
 3
MKT 305
 Consumer Behavior
 3
MKT 385
 Trends in Online Marketing/Communication Technologies
 3
MKT 430
 Marketing Research
 3
MKT 470
 Website Optimization and Performance
 3

Free Electives

27 Credits

Total Credits

121 Credits
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