Mission, goals and learning outcomes

The College of Business and Management assesses learning outcomes with a variety of methods, including class exercises, homework assignments, in class essays, class discussions, group work, case studies, quizzes and exams, research projects, PowerPoint presentations, and simulations. Assessment data gathered is used in a variety of activities, including: 1) developing and evaluating teaching strategies in individual courses; 2) evaluating individual course and program relevance; 3) evaluating college goals; and 4) evaluating, modifying and developing assessment activities.


Each Business Administration major completes all degree requirements including core curriculum requirements, requirements for the Business Administration major, and an area of specialization selected in Management, International Business, or Marketing. Related requirements generally support the major and/or the specialization. Business Administration major requirements aim to provide breadth of knowledge in the discipline of business and its context as well as learning activities that promote the integration of business knowledge. The areas of specialization provide in-depth study in an area of business. Degree requirements for these areas of specialization vary slightly with regard to the core and Business Administration major requirements.


The modern business enterprise is constantly transforming as it responds to technological innovations linking local communities with the global marketplace. The Lynn University M.B.A. is delivered on ground and online, is an advanced degree designed to prepare and equip managers with the knowledge and competencies needed to administer controllable forces within their organizations in order to successfully adapt to variables and changes in an uncontrollable environment. Practitioners develop skills for deciphering and forecasting external forces and in the process become effective leader managers in the increasingly multicultural, multinational environment of the 21st century. 

IACBE Outcomes Assessment Plan for the College of Business and Management

2011-2012 Outcomes Assessment Results

IACBE Outcomes Assessment Plan for the Hospitality and Sport Management Programs