Lynn University president recently presented at the 2011 Millennium Campus Conference

Harvard-hosted conference focuses on empowering student activism to end poverty

Published Nov. 08, 2011

Lynn University President Kevin M. Ross, recently presented at the 2011 Millennium Campus Conference (MCC) workshop on marketing—its purpose was to teach attendees the essential components of successful marketing and how they can create a plan suited to their individual organizations.

Kevin_RossHosted by Harvard University on Sept.16-18, the conference was designed for students interested in becoming part of the student movement to end global poverty—in line with the United Nations Millennium Development Goals. According to the MCC website, its purpose is to “provide attendees with the knowledge, skills, inspiration and space for critical self-reflection they need as student leaders to effectively execute their on-campus and overseas projects in the coming year.”

This is the second year Ross has presented at the MCC. He spoke on the importance of global citizenship at the 2010 MCC at Columbia University as part of the Closing Plenary.

“I was thrilled an honored to be asked back to the conference,” Ross said. “They give student organizations and organizers the tools they need to make a real difference in the world. It is very close to our focus at Lynn where we work not just to educate students, but build global citizens.”

Ross provided several tips to the students attending the marketing workshop, including:

  • Remember you’re on a university or college campus, a center of learning and information. Tap into the resources around you to advance your efforts.
  • Consider the “competition”: If there are already several organizations doing the same thing, think about merging into or supporting their efforts. In other words, consider if your efforts will help a cause or fracture support for the cause.
  • Find a way to ensure sustainable leadership of your group. Often student groups have great leaders one year, and then ebb and flow other years.
  • Try to show an immediate impact so that people can see results.

His co-panelists were Michael Trainer, movement director, Global Poverty Project, and John Beahm, executive director, Jenzabar Foundation. Other workshops included advocacy, creating community partnerships and effective leadership.

The Millennium Campus Network (MCN) is the founding supporter of MCC. The MCN is a national network of university student organizations working to reduce extreme poverty and achieve the United Nations Millennium Development Goals (MDGs). The MCN consists of 37 member organizations and more than 10,000 online supporters across the U.S. Notable advocates including Jeffrey Sachs, Paul Farmer and musician John Legend serve on the network's Board of Advisors, and key donors include the UN Millennium Campaign, the UN Foundation, and the Jenzabar Foundation.

More on Kevin M. Ross:

As a driving force behind Lynn’s hosting of a 2012 presidential debate, Kevin Ross is a strong proponent of citizenship and engagement and is a nationally-recognized speaker who can comment on issues related to student service and the importance teaching global citizenship to the next generation. He can also speak to a variety of issues both on a national and local level. He has an in-depth knowledge of trends and issues related to the higher education industry and can speak to the media about business and community developments in South Florida and Palm Beach County.

Since he became president of Lynn University in July 2006, Ross has overseen the launch of the long-range Lynn 2020 strategic plan, the funding and construction of new campus facilities, including the state-of-the-art Keith C. and Elaine Johnson Wold Performing Arts Center and helped guide the school through its recent Haiti crisis. He is currently serving on the Greater Boca Raton Chamber of Commerce Board of Directors and is involved with several other local community organizations.