Lynn Fulbright Scholar returns from Poland
Published Sep. 03, 2009
Erika Grodzki, associate professor of public
relations and advertising in Lynn University’s Eugene
M. and Christine E. Lynn College of International Communication at Lynn
University, recently returned from Poland after completing her fellowship
through the prestigious
U.S. Fulbright Scholar Program grant.
Grodzki spent six months as a faculty member at Tischner European University in Krakow, Poland lecturing on media relations, intercultural communication and international advertising. She also organized the first annual international conference on language, culture and politics while abroad.
“It was the experience of a lifetime,” said Grodzki. “Being accepted to the U.S. Fulbright Scholar Program was a dream come true for me. While in Krakow, the rich scholarly and international environment created a perfect opportunity for me to continue my research that will lead to future publications on cultural differences, lacuna theory and international advertising.”
Grodzki has researched and published on cultural
differences and specifically on Lacuna Theory, which she applies to advertising
research. Lacuna is a “theory that attempts to point out and label cultural
differences as they arise,” she says. The term “lacuna” refers to a gap or a
missing piece of information. While in Krakow, Grodzki arranged a conference on
the topic with new colleagues from Tischner and former colleagues from Germany,
where she first studied the theory as a doctoral student.